Why Embrace AI? Integrity. Trust. Emotion. Creativity. In this powerful keynote, Dean Garvey-North explores the human side of artificial intelligence ā and why embracing it isnāt just about efficiency, but about enhancing the values that define us. From trust and integrity to emotion and creativity, Dean challenges the traditional narratives around AI, offering a bold vision for how technology can elevateānot replaceāhuman potential. Drawing from his experience leading digital transformation in the energy and utilities sector, he shares practical insights on how organisations can adopt AI with purpose, transparency, and impact.