AI: Adoption Dilemma As artificial intelligence moves from hype to implementation, organisations face a critical crossroads: how to adopt AI at scale while managing risk, value, and trust. In this keynote, Tom Janoshalmi will explore the core challenges surrounding AI adoption—from operational readiness and data governance to ethical deployment and workforce impact. Drawing on EY’s global insights and client experiences, Tom will unpack what it takes to move beyond experimentation and embed AI responsibly and sustainably across the enterprise.