Accenture just launched its Applied Intelligence Platform at Mobile World Congress

Accenture just launched its Applied Intelligence Platform today at the Mobile World Congress (MWC) in Barcelona.

Through the platform, Accenture says it will make it easier for customers to use artificial intelligence (AI) without the need for deep data science expertise.

“The Applied Intelligence Platform enables AI-powered transformation at scale as clients will be able to systematically embed AI across their operations — from the edge right through to the cloud,” said Mike Sutcliff, group chief executive, Accenture Digital.

“Thanks to the platform, the power to leverage AI to drive unprecedented new growth and efficiencies and unlock new insights, business models and experiences is within reach of every organisation.”

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Accenture said that the new platform is built on the Accenture Insight platform, through which it has offered analytics applications using machine learning and deep learning to clients.

The company claims that the new Applied Intelligence Platform will offer “scaling impact not investment”, “increased speed and agility”, “chance for new growth opportunities”, “edge analytics and IoT integration” as well as “enhanced security”.

“Data science to date has largely been decoupled from operations and application development, and models are often created and deployed only to be orphaned as there is limited feedback on their effectiveness,” added Athina Kanioura, chief analytics officer and global lead of Accenture Applied Intelligence.

“Our new Applied Intelligence Platform provides non-data scientist with the tools and access to the data they need to rapidly assemble and apply applications while the platform ensures the effectiveness of the underlying advanced analytics.”