Cision snaps up analytics firm TrendKite in $225mn deal

By Laura Mullan
Cision, a public relations software company, has agreed to buy analytics startup TrendKite Inc. The $225mn deal comes as the latest in a string of acqu...

Cision, a public relations software company, has agreed to buy analytics startup TrendKite Inc.

The $225mn deal comes as the latest in a string of acquisitions by Cision in software automation, as the firm aims to improve social media campaigns.

Headquartered in Austin, Texas, TrendKite uses artificial intelligence and analytics to help brands understand the effect of their media efforts.

SEE ALSO:

"Recent research conducted by Cision with PR Week found that 77 percent of CMOs and CCOs believe they can improve comms measurement and business objective attribution relative to the status quo," said Kevin Akeroyd, Cision CEO.

"Combining Cision and TrendKite will address this important objective for industry professionals worldwide."

In a statement, Cision said that it will continue to be offered as a stand-alone product but that it will eventually be rolled into a wider suite of cloud services.

"TrendKite and Cision share the same mission of helping clients improve the results of earned media campaigns," said Erik Huddleston, TrendKite CEO.

"Combining our offerings and capabilities with Cision's comprehensive earned media platform will allow us to powerfully impact the marketing communications industry and provide best-in-class PR and communications solutions."

Share

Featured Articles

Worldwide IT Outage: Industries Face Total Disruption

Multiple business sectors around the world are impacted by a global IT outage impacting Windows PCs, causing major companies to halt services

Apple Shares Surge: What This Means for AI Growth Efforts

With Apple’s shares rising 2.5% to record-levels this week, leaving it a three-trillion dollar market value, AI could be the lifeline to boosting its sales

Cloud vs AI: Why Enterprises Prioritise Data Management

New research reveals enterprises are prioritising cloud data management over AI, recognising the need for robust infrastructure to support innovation

Gartner: Gen AI Growth Driving $5tn Global IT Spending

AI & Machine Learning

Cybersecurity at 2024 Paris Olympics: Protecting the Games

Cloud & Cybersecurity

Confronting Enterprise AI Skills Gaps with Bridgenext

Digital Transformation