H&M wraps up a year of technology and store tests as it looks to improve customer experience

By Laura Mullan
As the competition heats up, fashion retailer H&M is betting on digital disruption and new stores improvements to boost it's customers' shopping exp...

As the competition heats up, fashion retailer H&M is betting on digital disruption and new stores improvements to boost it's customers' shopping experience.

Reflecting on its performance in 2018, H&M pointed out how it has launched exciting tests in selected stores and rolled out digital features to close “the gap between online and offline.”

By using new store concepts, activities and technologies, the Swedish firm hopes to create a smoother experience, making it easier for staff and customers to navigate its stores.

SEE ALSO:

H&M highlighted how it has trialled self-service checkouts as well as an “inspiring digital wall” where customers can share their H&M favourites using the hashtag ‘HMxME’.

Additionally, it has also expanded its Click & Collect service and introduced ‘In-store mode’ whereby customers in selected markets can use the H&M app as a digital in-store shopping tool to discover what’s available in nearby stores.

Last year, H&M Group also teamed up with Google to develop a voice app for H&M Home.

Accessible in selected markets, H&M claims it is “one of the first voice applications to ever be released within the fashion and interior market segment".

In June, H&M Group’s brand Monki also partnered with HoloMe to create high definition human holograms in Augmented reality.

“At H&M group we constantly work on innovations that create extraordinary customer experiences,” said Elin Frendberg, H&M group Business Development.

“The fashion industry is changing fast and technology is more important than ever as an enabler in adapting to an ever-changing society."

The fashion retailer has also invested in new in-store concepts such as trialing selected external brands, a florist shop-in-shop as well as a new cafe concept called It’s Pleat.

 

Photo and video credit: H&M Group 

Share

Featured Articles

Survey into future of cloud security in the Middle East

Technology Magazine is conducting a survey The Future of Cloud Security in the Middle East to highlight cloud adoption and security readiness in the region

Infosys serves up digital innovations at the Australian Open

Infosys and Tennis Australia are marking five years of partnership with tech experiences for a more sustainable, immersive, and accessible Grand Slam

Top 10 best metaverse platforms to look out for in 2023

Set to be worth US$5tn by the end of the decade, could 2023 be the year the metaverse truly kicks into gear? We look at 10 of the top platforms to find out

Only half of organisations have budget to meet cyber needs

Cloud & Cybersecurity

Microsoft confirms ‘multibillion-dollar’ OpenAI investment

AI & Machine Learning

Cognizant to acquire Mobica to enhance IoT service offerings

Digital Transformation