Microsoft, M&S sign new transformational AI partnership

By Jonathan Dyble
Share
Global technology provider Microsoft and leading British retail company Marks & Spencer (M&S) have signed a new partnership that will look to te...

Global technology provider Microsoft and leading British retail company Marks & Spencer (M&S) have signed a new partnership that will look to test the capabilities of artificial intelligence within the retail industry.

The agreement will see Microsoft’s AI engineers collaborating with the M&S technology team whilst maintaining the end goal of accelerating M&S’s Digital First transformation initiative.

See also:

“We firmly believe that AI has the power to amplify human ingenuity,” says Cindy Rose, CEO, Microsoft UK.

“The retail sector is one of the most challenging landscapes in the UK right now and we are thrilled to be working with M&S to explore how AI can help such an iconic brand transform the customer experience and improve wider operations.”

The partnership marks a significant step forward for the company, building on its Technology Transformation Programme that was outlined previously by the retailer in January.

The aim of this is to create an agile, faster and more commercial technology function within the business to help deliver operational growth.

“We want to be at the forefront of driving value into the customer experience using the power of technology,” said Steve Rowe, CEO of M&S.

“Working together with Microsoft to understand the full potential of how technology and artificial intelligence can improve the in-store experience for our customers and the efficiencies of our wider operations could be a game changer for M&S – and for retail.”

Share

Featured Articles

Contentful Webinar: How AI is Reshaping Content Management

Software provider Contentful outlines technology transformation in content creation as market demands accelerate

How Bain & Company is Expanding its OpenAI Partnership

Bain & Company deepens collaboration with OpenAI to accelerate delivery of technology, establishing Center of Excellence for global industry solutions

EY Forms AI Council to Guide Global Tech Strategy

EY brings together 11 external experts from industry and academia to guide implementation of artificial intelligence across its global operations

How Toyota & NTT use AI to Create a Zero-Accident Society

AI & Machine Learning

Nvidia: Shaping the Rise of AI Humanoid Robots

AI & Machine Learning

Microsoft Reshuffles EMEA Leadership Amid AI Expansion Drive

AI & Machine Learning