Tech & AI LIVE London: AI Innovation Insights from Google

Share
Youtube Placeholder
Becky Power, Managing Director for EMEA Strategy & Operations at Google, explored the transformative role of AI during Tech & AI LIVE London

Through a range of engaging keynotes and panel discussions featuring internationally-acclaimed industry experts, Tech & AI LIVE London 2024 was an all-round success. 

The event represented a continuation of Tech & AI LIVE’s mission: to foster connections within the technology and AI space. 

Becky Power, Managing Director for EMEA Strategy & Operations at Google, delivered an inspirational keynote exploring the incredible potential AI holds, both in society and for businesses, as well as the significant shifts it has already created.  

To discover our next Tech & AI LIVE event, Tech & AI LIVE New York, click here.

The evolution of technology: from the internet to AI

Becky began her keynote by explaining how we "often think about AI as the third big shift" in technological innovation after the internet and the rise of smartphones. 

She went on to revisit her first days at university in the UK, explaining how she had to rely on limited access to shared computers to send emails to her parents, who were living in the US.

By delving into her own story, Becky highlighted the extent to which the internet has changed how we communicate and ensured an abundance of information is available at our fingertips. 

This seamless access to information paved the way for the next big leap: smartphones. Becky explored how the use of mobile phones has transformed our everyday interactions and facilitated instant communication, before emphasising the changes that AI is now driving. 

However, she highlighted that, although excitement and curiosity is growing, plenty of questions remain: "What does it mean for us as people? What does it mean for companies that we work in?”

AI’s impact on people and society

Becky continued to share inspiring examples of where AI has already been used to benefit society.

She delved into the healthcare industry and spoke passionately about Google's work with hospitals to improve breast cancer detection, a project close to her heart given her background in biology and personal connections to the disease.

Becky stressed the incredible potential AI holds in permitting early detection of breast cancer, explaining that AI is as accurate as radiologists in detecting early-stage breast cancer – making it a valuable source of second opinion. Her vision is for AI to enhance accessibility to screenings, ultimately improving early detection worldwide.

Going on to highlight everyday uses of AI and how it has enhanced existing tools, she pointed to Google Maps and features like fuel-efficient routing and the innovative "Immersive View", which offers users a 3D-like exploration of cities.

AI for people, society and businesses: Becky Power, Google | Tech & AI LIVE London 2024

The role of AI in transforming businesses

Becky then shifted the discussion to the impact AI could have on businesses, citing Google research that found AI could add £400bn to the UK economy by 2030 – the equivalent of about 2.6% annualised GDP growth. 

She continued to share practical examples of AI’s role in boosting productivity, particularly through Google Workspace products.

Becky explained how AI helps with tasks like slide creation and email drafting, saving a huge amount of time in the workplace.

By simply entering prompts, users can generate visuals and text instantly, reducing time spent on routine tasks and allowing employees to focus on more complex work.

Focusing on Google’s Performance Max, an AI-powered tool used in advertising services to uncover demand and optimise campaigns, she said: "It streamlines a lot of the detailed implementation, tracking, monitoring and optimisation that companies used to have to do.

"On average, the businesses we've been working with say that's about 18% more conversions at a similar cost per action with this product. So, it's cutting out a lot of costs. It's becoming a lot more effective, a lot more efficient.”

Preparing for an AI-driven future

Concluding her presentation, Becky called on businesses and governments to invest in the infrastructure and workforce required needed to fully harness AI’s potential.

She highlighted how organisations can utilise AI efficiently and ensure everyone benefits if they ensure careful planning and collaboration processes are in place.

Overall, Becky’s discussion highlighted the transformative impact of AI, whilst also showcasing the importance of embracing change with the right focus and investment.

One message was particularly clear throughout: every development in AI will impact our future. 

Essential diary dates for 2024 and 2025

Expanding the Tech & AI LIVE portfolio, Technology Magazine will host both virtual and in-person events in 2024 and 2025. See below for the essential diary dates: 

2024 dates

2025 dates

  • Cloud & 5G LIVE | 4 February
  • Data Centre LIVE | 25 March
  • Tech & AI LIVE London | 14-15 May 
  • Tech & AI Awards | 14 May
  • Tech & AI LIVE: Gen AI | 21 October
  • Tech & AI LIVE New York | 18 November

Make sure you check out the latest edition of Technology Magazine and also sign up to our global conference series - Tech & AI LIVE 2024


Technology Magazine is a BizClik brand

Share

Featured Articles

How Social Media Bans are Impacting the Global Tech Industry

Governments are exploring legislations to restrict social media access for children as tech companies grapple with global regulatory challenges

How Perplexity AI Boomed From US$500m to US$9bn

Perplexity AI is set to boost its valuation to US$9bn, positioning it as a major competitor in the evolving AI search market alongside tech giants

IAG: How AI is Impacting the Aviation Industry

IAG appoints new Chief AI Scientist for AI innovation, aiming to enhance customer experiences, optimise operation & drive sustainable efficiencies

Contentful Webinar: How AI is Reshaping Content Management

AI & Machine Learning

How Bain & Company is Expanding its OpenAI Partnership

AI & Machine Learning

EY Forms AI Council to Guide Global Tech Strategy

AI & Machine Learning