Tech start-ups look to make an impact in the football industry

By Callum Rivett
Technology in sport is fast becoming a big business and the evolution from human error to robotic accuracy has already begun. Whilst sports such as rugb...

Technology in sport is fast becoming a big business and the evolution from human error to robotic accuracy has already begun. Whilst sports such as rugby, cricket and the NFL have embraced the advantages of video replies, the biggest sport in the world is lagging behind: football.

Football has been behind the times when it comes to implementing change at any level: it took until 2012 for goal-line technology to be officially introduced - the NFL has used an initial instant replay system since the mid-eighties.

Hype Foundation is attempting to change this, with the opportunity for ten tech start-ups pitching to representatives from UEFA, Adidas, FC Barcelona, Amazon and Microsoft in Cardiff before the Champions League final.

Previous events were held for the Rio 2016 Olympics, as well as eight regional competitions since May 2016. 

The firm behind most of the technological replays in sport today is Hawk-Eye - who Sony bought in 2011 for an estimated $32m - and they feature as the English Premier League's official Goal Decision System. 

With new television deals pumping more and more money into football, technology is likely to make an even bigger impact as audiences want accurate and efficient officiating. Opinions on video replays still remain strong in both camps, but it will surely only be a matter of time before technology is big business in football.

 

Share
Share

Featured Articles

NTT Brings AI and Data Innovation to the Indianapolis 500

NTT is harnessing cutting-edge technologies like AI and data analytics to revolutionise how the Indianapolis 500 race is competed and experienced by fans

Salesforce & IBM Partnership to Drive AI, Data Deployment

IBM and Salesforce's expansion of their partnership shows how watsonx’s is making inroads in enterprises across sectors

FC Barcelona & Fortinet: Cybersecurity Takes Centre Stage

Fortinet is deploying its Security Fabric platform as part of a partnership with FC Barcelona, aimed at providing cutting-edge cybersecurity

Google Cloud Generative AI Ops Drives Enterprise AI Adoption

AI & Machine Learning

How Publicis Sapient Helps Your Digital Transformation

Digital Transformation

How Google Cloud is Providing a Launchpad for Women in Tech

Cloud & Cybersecurity