Australia to investigate impact of Facebook and Google on its media industry
Australia’s federal government has asked the Australian Competition and Consumer Commission (ACCC) to examine the impact of digital media advertising platforms, and whether the likes of Facebook and Google are harming the country’s media industry.
The ACCC’s investigation will look at the effect that digital search engines, social media platforms and other digital content aggregation platforms are having on competition in media and advertising services markets.
The news arrives amid increasing awareness of Facebook’s fake news problem, especially surrounding the US Presidential election in 2016.
Recent years have seen a tremendous shift away from print to online advertising, with businesses lured in by cheaper and more effective ways of reaching their target consumers, themselves electing to digest a greater proportion of content digitally. This has cut off vital revenue streams for more traditional media outlets, limiting their ability to fund content creation.
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ACCC Chairman Rod Sims said: “The ACCC goes into this inquiry with an open mind to and will study how digital platforms such as Facebook and Google operate to fully understand their influence in Australia.
“We will examine whether platforms are exercising market power in commercial dealings to the detriment of consumers, media content creators and advertisers. The ACCC will look closely at longer-term trends and the effect of technological change on competition in media and advertising.”
The ACCC is expected to produce a preliminary report early December 2018, with a final report due early June 2019.
Sims added: “As the media sector evolves, there are growing concerns that digital platforms are affecting traditional media’s ability to fund the development of content… We are keen to hear the views of content creators, mainstream media outlets and smaller media operators, platform providers, advertisers, journalists, consumers and small business interest groups.”
Searching for the Top 100 Leaders in Technology
The search is on for the Top 100 Leaders in Technology 2021 – nominated by readers of Technology magazine and open to all.
The initiative has been launched and nominations are now open, with the final, prestigious Top 100 due to be announced during Technology and AI LIVE running 14-16 September, beamed from London to the world.
This latest, definitive list of the leading executives and influencers in the industry will be announced at the event and shared across social media channels, this website, and presented in a special supplement that honours all of those named in our annual list.
The Top 100 Leaders follows on from the well-received Top 100 Women in Technology that BizClik Media Group (BMG) – publishers of Technology magazine, AI magazine and a growing portfolio of industry-leading titles – produced in March this year to coincide with International Women’s Day.
“The Top 100 Women recognised the incredible and influential women driving our industry,” says Scott Birch, editorial director, BMG. “The success of that initiative encouraged us to recognise the Top 100 Leaders – individuals championing everything that we love about technology and embracing best practice that’s good for business.”
Nominations are already coming in, with some notable highlights including:
Rhonda Vetere - Herbalife
Bryan Smith - Expedient
Nominate your Top 100 Leader HERE
The deadline for nominations closes on Sunday 1 August 2021, and it is free to nominate. The Top 100 Leaders will be announced across our platforms and at the LIVE event.