GM-backed Cruise unveils driverless Cruise Origin vehicle
In a blog post, the company’s...
Autonomous car startup Cruise has debuted a driverless, all-electric Cruise Origin at a launch event in San Francisco.
In a blog post, the company’s CEO Dan Ammann detailed the vision behind the vehicle, saying: “We wanted to reimagine transportation as if the car had never existed. So, we removed the engine. We removed the driver — who, more often than not, is tired, distracted, frustrated, and rushed. We removed the equipment that’s there to support the driver , including the steering wheel, pedals, rearview mirrors, windshield wipers, and cramped seats.”
Different models of autonomous vehicle ownership have been mooted. Waymo, which has been trialling services in Phoenix, Arizona, allows customers to request pickup via an app. Tesla is touting owners being able to send out their cars to service others while they are not using them. Cruise, it seems, is favouring a model of shared ownership, with Ammann being reported as saying: “It’s not a product you buy, it’s an experience you share.”
Although formed as a startup, Cruise was acquired by American automotive giant General Motors (GM) in 2016. Aside from GM, the majority owner, Cruise’s backers include Honda and SoftBank of Japan.
The former invested an initial $750mn in 2018, with plans for a further $2bn over time, while the latter injected some $2.25bn in the same year. In total, the company’s funding rounds have raised over $5bn, reflecting the sheer volume of money being invested across the world to bring autonomous vehicles to the market.
Competition to achieve such a service is fierce, with big players including the likes of the Alphabet Inc-Owned Waymo, Tesla and Chinese transportation company DiDi. The eventual goal is an autonomous vehicle at level 5 of the Society of Automotive Engineers’ (SAE) Levels of Driving Automation Standard, representing complete autonomy at all times.
Searching for the Top 100 Leaders in Technology
The search is on for the Top 100 Leaders in Technology 2021 – nominated by readers of Technology magazine and open to all.
The initiative has been launched and nominations are now open, with the final, prestigious Top 100 due to be announced during Technology and AI LIVE running 14-16 September, beamed from London to the world.
This latest, definitive list of the leading executives and influencers in the industry will be announced at the event and shared across social media channels, this website, and presented in a special supplement that honours all of those named in our annual list.
The Top 100 Leaders follows on from the well-received Top 100 Women in Technology that BizClik Media Group (BMG) – publishers of Technology magazine, AI magazine and a growing portfolio of industry-leading titles – produced in March this year to coincide with International Women’s Day.
“The Top 100 Women recognised the incredible and influential women driving our industry,” says Scott Birch, editorial director, BMG. “The success of that initiative encouraged us to recognise the Top 100 Leaders – individuals championing everything that we love about technology and embracing best practice that’s good for business.”
Nominations are already coming in, with some notable highlights including:
Rhonda Vetere - Herbalife
Bryan Smith - Expedient
Nominate your Top 100 Leader HERE
The deadline for nominations closes on Sunday 1 August 2021, and it is free to nominate. The Top 100 Leaders will be announced across our platforms and at the LIVE event.