Tech start-ups look to make an impact in the football industry
Technology in sport is fast becoming a big business and the evolution from human error to robotic accuracy has already begun. Whilst sports such as rugby, cricket and the NFL have embraced the advantages of video replies, the biggest sport in the world is lagging behind: football.
Football has been behind the times when it comes to implementing change at any level: it took until 2012 for goal-line technology to be officially introduced - the NFL has used an initial instant replay system since the mid-eighties.
Hype Foundation is attempting to change this, with the opportunity for ten tech start-ups pitching to representatives from UEFA, Adidas, FC Barcelona, Amazon and Microsoft in Cardiff before the Champions League final.
Previous events were held for the Rio 2016 Olympics, as well as eight regional competitions since May 2016.
The firm behind most of the technological replays in sport today is Hawk-Eye - who Sony bought in 2011 for an estimated $32m - and they feature as the English Premier League's official Goal Decision System.
With new television deals pumping more and more money into football, technology is likely to make an even bigger impact as audiences want accurate and efficient officiating. Opinions on video replays still remain strong in both camps, but it will surely only be a matter of time before technology is big business in football.
Searching for the Top 100 Leaders in Technology
The search is on for the Top 100 Leaders in Technology 2021 – nominated by readers of Technology magazine and open to all.
The initiative has been launched and nominations are now open, with the final, prestigious Top 100 due to be announced during Technology and AI LIVE running 14-16 September, beamed from London to the world.
This latest, definitive list of the leading executives and influencers in the industry will be announced at the event and shared across social media channels, this website, and presented in a special supplement that honours all of those named in our annual list.
The Top 100 Leaders follows on from the well-received Top 100 Women in Technology that BizClik Media Group (BMG) – publishers of Technology magazine, AI magazine and a growing portfolio of industry-leading titles – produced in March this year to coincide with International Women’s Day.
“The Top 100 Women recognised the incredible and influential women driving our industry,” says Scott Birch, editorial director, BMG. “The success of that initiative encouraged us to recognise the Top 100 Leaders – individuals championing everything that we love about technology and embracing best practice that’s good for business.”
Nominations are already coming in, with some notable highlights including:
Rhonda Vetere - Herbalife
Bryan Smith - Expedient
Nominate your Top 100 Leader HERE
The deadline for nominations closes on Sunday 1 August 2021, and it is free to nominate. The Top 100 Leaders will be announced across our platforms and at the LIVE event.