Alibaba has announced the pilot launch of Aidge, its first commerce-centric, AI-powered suite of APIs that is poised to enhance business performance and reduce costs for global enterprises.
An acronym for AI for Digital and Global Entrepreneurship, the company says Aidge is built on Alibaba International Digital Commerce Group (Alibaba International)'s proprietary LLMs and computer vision models and trained on the company's deep insights into global e-commerce operations.
During the pilot testing stage, Alibaba International says it plans to test more than 15 APIs with interested SaaS partners and independent service vendors (ISVs). These APIs cover various global commerce-related aspects such as consumer insight, content localisation, marketing, design and customer service.
"Small and medium-sized enterprises (SMEs) engaged in global commerce continue to face numerous challenges, such as language and cultural barriers, high marketing and user acquisition costs, and talent shortages," said Kaifu Zhang, Vice President of Alibaba International, who leads the company's AI initiatives.
“Drawing on our years of experience in global commerce, our newly introduced AI suite 'Aidge' is dedicated to simplifying global operations for SMEs. It addresses their needs in areas including content localisation, customer service and marketing, with the goal of facilitating higher conversion rates and operational efficiency for businesses.”
Using AI to overcome language and cultural barriers
One of the main uses of Aidge will be to assist businesses in overcoming language and cultural barriers. Data from Alibaba International's internal application of Aidge has demonstrated the AI suite's ability to significantly enhance order conversion, consumer satisfaction and time efficiency for SMEs.
Aidge also presents several AI agents equipped to support enterprises in sales conversion, customer enquiry and request management and search engine optimisation.
One of the platforms conducting pilot testing with Aidge is South Asian e-commerce platform, Daraz, which will be launching an enhancement to its Daraz Instant Message feature later this month. Aidge's AI tool provides timely and efficient communication between buyers and sellers through AI-generated prompts. By automating the whole process, shoppers can enjoy a better shopping experience, and sellers will be able to take their online operations to new heights. Moreover, Daraz plans to integrate more of Aidge's AI capabilities to better meet the needs of its users in the coming months.
“Adopting Alibaba International's Aidge AI suite has been a seamless process and can potentially be a game-changer for our business,” said Tatiana Palhares, Chief Product Officer of Daraz. “Daraz has always invested in building cutting-edge tech infrastructure, and we are excited to integrate Aidge technology into our pipeline to enhance our overall platform experience. By empowering sellers to optimise their operations and online stores through AI, we can help them free up their time and spend time on what truly matters: growing their business.”
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