AWS announces AI tool Amazon Q to reimagine future of work

Amazon Web Services has announced Amazon Q, a new type of generative AI-powered assistant that is specifically for work and can be tailored to a customer’s business.

Unveiled at its re:Invent conference in Las Vegas, AWS says customers can get fast, relevant answers to pressing questions, generate content, and take actions – all informed by a customer’s information repositories, code, and enterprise systems. Amazon Q provides information and advice to employees to streamline tasks, accelerate decision making and problem solving, and help spark creativity and innovation at work, with a number of companies such as Accenture, BMW Group, Gilead, Mission Cloud and Wunderkind announced as early users. 

“Generative AI has the potential to spur a technological shift that will reshape how people do everything from searching for information and exploring new ideas to writing and building applications,” said Dr Swami Sivasubramanian, Vice President of Data and Artificial Intelligence. “AWS is helping customers harness generative AI with solutions at all three layers of the stack, including purpose-built infrastructure, tools, and applications. Amazon Q builds on AWS’s history of taking complex, expensive technologies and making them accessible to customers of all sizes and technical abilities, with a data-first approach and enterprise-grade security and privacy built-in from the start. By bringing generative AI to where our customers work—whether they are building on AWS, working with internal data and systems, or using a range of data and business applications—Amazon Q is a powerful addition to the application layer of our generative AI stack that opens up new possibilities for every organisation.”

How Amazon Q will help customers unlock the full potential of generative AI

Designed to meet enterprise customers’ stringent requirements, AWS says Q can personalise its interactions to each individual user based on an organisation’s existing identities, roles and permissions. 

Generative AI chat applications have captured the public’s imagination and helped people understand what is possible, but there are still barriers that prevent people from using these solutions at work. Specifically, these chat applications do not know an organisation’s business, data, customers, operations, or employees. Additionally, these solutions were not initially built with the security and privacy features that organisations need for employees to safely use them in their day-to-day work. This has led to companies adding these features to their assistants after they were built, which does not work as well as incorporating security into the assistant’s fundamental design. 

That is why AWS created Amazon Q, helping customers unlock the full benefit of generative AI for every employee.

Trained on 17 years of AWS knowledge and experience, AWS says Q transforms the way developers and IT professionals build, deploy, and operate applications and workloads on AWS. Customers can access Amazon Q through a conversational interface from the AWS Management Console, documentation pages, their IDE and third-party chat apps such as Slack. 

Based on a question, Amazon Q will give succinct answers that include citations and links to its sources, and customers can ask any number of follow up questions to get more details, find the best option for their workload, and receive an outline of the basic steps to get started.

How Amazon Q will help transform BMW Group’s operations

One company set to benefit from Amazon Q is BMW Group, a German multinational manufacturer of luxury vehicles and motorcycles. “BMW teams need to ingest and interpret new data quickly to deliver the precision experiences our customers expect,” said Christoph Albrecht, Data Engineering and Analytics Consultant at BMW Group. “New Amazon Q capabilities in QuickSight help our analysts build dashboards in hours when it used to take days. We are seeing an even greater impact with our business users, where Amazon Q in QuickSight is accelerating critical business decisions at the highest levels of our organisation by enabling on-the-fly answers to time-critical questions. The stories feature also enables us to present a clear picture of the business for board meetings, building insightful, professionally formatted stories fast. Amazon Q in QuickSight is the high-performance fuel our demanding teams consume to get precision answers fast.”

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