CES 2024: What to Expect at Global Technology Event

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Gary Shapiro, president and CEO, Consumer Technology Association, at the CES 2023 CTA State of the Industry presentation. Pic: Consumer Technology Association
With Themes Including AI, Mobility and Sustainability, Technology Magazine Looks at What to Expect at the 2024 Edition of the Consumer Electronics Show

Featuring top industry executives from some of the world’s most significant technology companies, along with government leaders and more than 4,000 exhibitors, the 2024 edition of the Consumer Electronics Show (CES) gets underway in Las Vegas in January.

Technology Magazine will be highlighting some of the most exciting announcements to come from CES 2024, so keep an eye on our website and social media channels to stay up to date.

Top themes at CES this year will include:

  • Artificial Intelligence, with exhibitors including companies like Garmin, Intel, Qualcomm and Walmart.
  • Mobility, with more than 250 exhibitors from automotive tech to self-driving and electric vehicles and personal mobility. Exhibitors include BMW, Hyundai, Kia, Mercedes and Volkswagen.
  • Sustainability, with companies set to show how they are making a positive impact through innovations in accessibility, energy, food tech, resilience, smart cities, clean water and more.

“No other event in the world connects the full ecosystem of the tech industry like CES,” says Gary Shapiro, President and CEO of the Consumer Technology Association (CTA). “This year at CES, we are excited to spotlight the critical role that technology is playing in improving every aspect of the human experience. CES 2024 will be the hub where business leaders meet, dream, and solve.”

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Before the show gets underway, we highlight some of the events and announcements to look for.

Leading keynotes from global CEOs to watch at CES 2024

Intel CEO Pat Gelsinger: The impact of bringing AI to everyone, everywhere

On 9th January, alongside CNBC Nasdaq correspondent Kristina Partsinevelos, Intel CEO Pat Gelsinger will discuss the critical roles that silicon and software play in making AI more accessible, providing powerful compute and enabling modern economies. 

“AI is fueling a fundamental shift, driving interconnectivity between technology and humanity,” Gelsinger says. “At the centre of this transition is silicon. Whether it is your PC, the checkout at your local retail store or your personal automobile, semiconductors are essential to maintaining and enabling our modern economies and lifestyles. At CES 2024, we will explore how these chips – amplified by innovative and open software – are enabling AI capabilities for consumers and businesses alike, creating a better, more sustainable and inclusive future for all.” 

Siemens CEO, Dr Roland Busch: Harnessing the digital world to improve the real one

On January 8th, Dr Roland Busch, President and Chief Executive Officer of Siemens AG, will delve into the profound potential that unfolds when we harness the digital world to improve the real one and advocate for a future that's not just innovative but also sustainable.

 “Our technologies operate behind the scenes enabling everyday life—in the factories that create the cars we drive, in the buildings where we work, in the grids that feed green energy to our cities and in the trains that connect them,” says Busch. “I am excited to address the global tech community at CES 2024 and highlight how the latest digital technologies are enabling companies to transform our everyday lives.”

Qualcomm CEO Cristiano Amon: How we will interact with our devices in the AI age

President and CEO of Qualcomm, a global leader enabling intelligent computing everywhere, Cristiano Amon will join Emmy Award-winning FOX Business Network anchor Liz Claman for a keynote conversation on January 10.

“We're entering the age of generative AI, and on-device generative AI has the potential to profoundly impact how we interact with our devices,” Amon describes. “Running AI pervasively and continually on the device will transform our user experience, making it more natural, intuitive, relevant, and personal, with increased immediacy, privacy, and security. I’m excited to share more about how our devices will be seamlessly integrated into our lives at CES.”

Walmart CEO Doug McMillon on the company’s vision for continued retail disruption

Walmart has led retail innovation for decades. From popularising use of the now ubiquitous UPC product barcode to building one of the first private satellite-communication systems at scale, Walmart has consistently modelled how early adoption of technology drives industry success. In this keynote on 9th January, Doug McMillon will bring Walmart’s people-led, tech-powered vision to life, highlighting how Walmart improves lives, communities and the planet.

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