Cricket Australia selects HCLTech for digital transformation
Cricket Australia (CA) has announced a new five-year partnership with global technology company HCLTech to support the next stage of Australian Cricket’s digital transformation.
HCLTech has been a digital transformation partner to CA since 2019. As part of the latest agreement, HCLTech will enable CA to deliver immersive digital experiences to fans, players, partners, employees and volunteers across the world.
“Engagement with our fans and community is of the utmost importance for Cricket Australia,” comments Donald Elliott, General Manager Australian Cricket Technology. “We are focused on keeping people engaged in the sport from the moment they first pick up a bat and ball or watch a game.
“HCLTech has already supported us in transforming our tech stack and improving Australian Cricket’s participant and fans’ digital experiences. The extension of this partnership and the world-class technology it provides will help cricket maintain and improve its place as the leading sport in the country.”
HCLTech to enhance Cricket Australia's digital platform with automation, AI and machine learning
Through the engagement, HCLTech will enable and enhance CA's digital platform. The company will implement automation, analytics including AI and ML, and DevOps to ensure that the Cricket Australia Live and PlayCricket apps maintain their top spot for cricket fans across the country.
“We are excited to have been chosen as a digital transformation partner once again by Cricket Australia,” Michael Horton, Executive President and Country Manager, Australia and New Zealand, HCLTech added.
“Technology is transforming how we access and engage with sports and HCLTech is committed to delivering future-ready solutions to support CA’s objective to deliver seamless experiences to its stakeholders and communities.”
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