Gartner: Half of organisations are in gen AI piloting mode

Organisations are not just talking about generative AI – they’re investing time, money and resources to move it forward and drive business outcomes
More than half of organisations have increased generative AI investment in the last 10 months, report by Gartner reveals

A report by Gartner has found that more than half of organisations are in piloting or production mode when it comes to generative AI: a significant increase on findings from earlier this year.

In a poll of more than 1,400 executive leaders, 45% reported that they are in piloting mode with generative AI, and another 10% have put generative AI solutions into production. This is a significant increase from a Gartner poll conducted in March and April 2023, in which only 15% of respondents were piloting generative AI and 4% were in production. 

“Organisations are not just talking about generative AI – they’re investing time, money and resources to move it forward and drive business outcomes,” said Frances Karamouzis, Distinguished VP Analyst at Gartner. “In fact, 55% of organisations reported increasing investment in generative AI since it surged into the public domain ten months ago. Generative AI is now on CEOs’ and boards’ agendas as they seek to take advantage of the transformative potential of this technology.”

The poll included 1,419 respondents who participated in a Gartner webinar in September 2023 discussing enterprise cost and risks of generative AI.

Generative AI Investment by Business Function. Gartner (October 2023)

Growth initiatives were cited as the primary business focus of generative AI investments by 30% of respondents, followed by cost optimisation (26%) and customer experience/retention (24%).

“Many organisations began their AI journey with an overemphasis on cost optimisation and efficiency,” said Karamouzis. “Savvy companies have moved beyond this to focus initiatives on efficacy, quantifiable value and business agility in products and services. This ensures visibility, trust and synergy among stakeholders, and most importantly, alignment to business outcomes.”

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