Growing KPMG-Google Cloud Ties Signal AI Services Shift
KPMG’s decade-long relationship with Google Cloud is evolving as enterprises seek help implementing AI, with the professional services firm expanding its technology practice to meet growing demand for AI consulting services.
The partnership, which began with cloud computing implementations, has shifted focus to AI as clients seek ways to deploy Google’s technology across their operations. According to KPMG, the firm’s Google Cloud practice has seen its client base expand tenfold since 2022, reflecting broader changes in how large enterprises approach technology adoption.
- $100m investment in Google Cloud practice by KPMG
- Targeting $1bn revenue growth through AI services
- Bookings increased tenfold since 2022
This evolution in enterprise technology consulting has led KPMG to commit US$100m to expand its AI and cloud computing practice. The investment aims to generate US$1bn in additional revenue through the deployment of Google Cloud’s generative AI (Gen AI) technology.
Enterprise AI implementation
The collaboration reflects broader changes in how large enterprises are adopting AI. KPMG’s Google Cloud Centre of Excellence, established in April 2024, coordinates technical resources and product development across sectors where AI adoption has been historically slow.
KPMG and Google Cloud will empower our clients to fully leverage AI and drive value across their enterprises
The centre has become a testing ground for new applications of Google's technology. KPMG has implemented Vertex AI Search, Google Cloud's enterprise search technology, within its own operations to analyse internal data. This implementation serves as a proof of concept for clients, demonstrating practical applications of AI in a corporate environment.
The firm is now developing AI agents using Vertex AI and retrieval augmented generation (RAG) – a technique that grounds AI responses in verified data – to assist with financial research and market analysis. These tools aim to address common challenges in enterprise data management and analysis.
“By tailoring solutions to specific customers, business models and workflows of each industry, KPMG and Google Cloud will empower our clients to fully leverage AI and drive value across their enterprises,” says Steve Chase, Vice Chair of Artificial Intelligence and Digital Innovation at KPMG.
“Integrating KPMG’s deep industry, data and AI expertise with Google Cloud’s cutting-edge AI technology is a powerful combination that has boosted our clients’ market advantage, and this expansion will scale the impact we deliver for clients.”
Sector-specific solutions
In financial services, where regulatory compliance and data security are paramount, the partnership focuses on bringing Vertex AI and Gemini, Google’s large language models, to automate fraud detection and commercial lending processes. These applications aim to reduce the manual workload in risk assessment while maintaining accuracy.
Healthcare implementations utilise Google Cloud’s Healthcare API to support medical practitioners with research and clinical trials. The system can process varied types of medical data, from patient records to research papers, while maintaining compliance with healthcare data regulations.
For retailers, KPMG has developed applications using Google BigQuery, a data warehousing tool, to create real-time analytics dashboards. These tools enable retail managers to access operational insights and improve customer personalisation, addressing the sector's need for rapid response to changing consumer behaviour.
Industry transformation
The partnership indicates how professional services firms are evolving their technology practices. KPMG’s approach combines its industry expertise with Google Cloud's technical infrastructure, creating services that bridge the gap between advanced technology and practical business applications.
“KPMG has enabled some of the world's largest organisations to transform how they operate with Google Cloud's technology,"” says Matt Renner, President of Global Revenue at Google Cloud.
The collaboration also reflects how enterprise AI adoption is maturing. Rather than implementing generic AI solutions, firms are now seeking industry-specific applications that integrate with existing systems and workflows. This approach requires deep understanding of both technical capabilities and sector-specific challenges.
KPMG’s investment in training and development suggests a long-term commitment to this model of technology consulting. The firm is developing expertise in Google Cloud’s security product suite, positioning itself to address growing concerns about AI safety and data protection.
The focus on responsible AI deployment indicates how enterprise technology adoption has evolved. Companies now seek partners who can navigate both technical implementation and governance frameworks, particularly in regulated industries.
"As technological innovation accelerates and our clients' needs rapidly evolve, technology partners like Google Cloud are critical to building capabilities in AI, data and cloud that help us drive sustainable and innovative growth for our clients and our firm," says Carl Carande, Global Head and U.S. Vice Chair of KPMG Advisory. “This investment marks an exciting milestone in KPMG’s commitment to bringing our clients the best talent and a leading technology ecosystem.”
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