How Gehtsoft Powers Tradu’s Unified Trading Super App

Gehtsoft USA, a software engineering company specialising in high-stakes solutions, has transformed Tradu’s disjointed trading systems into a unified trading app, addressing the growing demand for seamless financial services integration.

Ivan Gekht, CEO and owner of Gehtsoft USA, explains how his company goes beyond traditional vendor relationships.

“We are a software engineering company that turns customer vision into reality,” he says. “We go beyond the specs.”

With 25 years of experience in fintech development, Gehtsoft has enabled applications used by over five million people. The company works with partners ranging from startups to billion-dollar enterprises.

Creating Tradu’s SuperApp

Tradu approached Gehtsoft to create a SuperApp combining forex, CFDs, stock trading, cryptocurrency and wallet functionality.

With Tradu’s goals set on delivering a unified SuperApp to the market, the biggest technical challenge was engineering a seamless, fluid user experience across everything Tradu have to offer (stocks, crypto, Forex, CFDs, wallets) with features like silent login and instant fund transfers across various asset classes, while ensuring reliable performance at every critical point of the transaction flow. 

This was followed by resolving compatibility and reliability challenges, eliminating vendor sprawl, and bringing unique features to the market.

By taking a solutions-first approach and creating a custom, cutting-edge solution, Gehtsoft enabled Tradu to bring an exceptional user experience to the market, driving engagement and long-term growth.

With 88% of Tradu’s customer base accessing its services via mobile application, it was essential for Gehtsoft to develop the platform with mobile-specific features, as Google and Apple typically reject pure web implementations. 

“We built a hybrid solution combining the speed and cost-effectiveness of web development with the compliance needed for app store approvals,” Ivan explains.

The solution uses native wrappers to deliver enterprise-grade mobile performance while maintaining multi-platform affordability.

Biometric authentication requires custom engineering, since standard hybrid frameworks don’t support it reliably across platforms. 

To tackle this challenge, Gehtsoft created a native bridge combining component-based development speed with custom code precision.

The mobile app achieved a 4.8+ rating across app stores and generated over 200,000 downloads.

Beyond traditional vendor relationships

Gehtsoft’s approach as a technology partner rather than a traditional vendor affected the entire development strategy.

Instead of focusing narrowly on coding, the company took ownership of fragmented architecture and aligned multiple vendors and stakeholders.

“This work encompasses administrative, organisational and technological dimensions,” Ivan continues. “It's more than just development work.”

The approach incorporated focusing on long-term goals, including performance, security and scalability, from project inception. And this success was supported by the company’s quarter-century of fintech experience that has built strong engineering standards and security practices successfully audited by trusted cybersecurity firms.

Enabling seamless spend functionality

One of Tradu’s most innovative features allows users to trade and spend in real-world transactions seamlessly.

This sell-and-spend capability required engineering coordination across nearly every platform component.

“What looks like a simple tap for a user triggers a series of tightly coordinated backend operations,” Ivan explains. The team applied distributed transaction management and resilience patterns to ensure end-to-end reliability.

Each system component was treated as mission-critical since any failure would compromise the entire user experience.

Paul Sutherland, Chief Information Officer at Tradu, adds: “For over two decades, our partnership with Gehtsoft has been built on trust, innovation, and engineering excellence.

“Tradu’s multi-asset, multi-channel platform builds on that foundation—delivering the tools and technology that drive our customer-first global trading experience. We’re excited to continue this transformative collaboration into the next phase of growth.”

Setting industry direction

Ivan believes the super app model represents the future of fintech platforms.

User expectations increasingly demand convenience, simplicity and frictionless fund movement without switching between applications.

“Despite the complex backend spanning multiple platforms, we were able to deliver a unified high-performance experience through smart integrations, thoughtful architecture and strong focus on user-centric design,” he says.

The success demonstrates that architectural complexity doesn't require compromising control, compliance or stability. The super app model supports rapid innovation with operational reliability.

“User expectations are absolutely clear,” Ivan concludes. “They want convenience, simplicity, a single login, unified access to all their assets and the ability to move and use funds without friction.”

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