KPMG appoints Global Head of AI to drive AI strategy

KPMG has appointed David Rowlands as its Global Head of AI and launched the KPMG Trusted AI framework
KPMG marks next phase in its AI strategy with appointment of Global Head of AI and launch of global framework for design, build and of use of AI solutions

KPMG International has announced that it has appointed its former UK Head of Consulting David Rowlands as its Global Head of AI and launched the KPMG Trusted AI framework with the aim of ensuring a responsible and ethical approach to AI transformation. 

In this newly created role, Rowlands will collaborate and coordinate with specialists from across the global organisation to help drive and implement KPMG’s AI strategy to unlock growth and empower KPMG member firms to leverage emerging AI technologies into ways of working that enhance client engagements and help supercharge the employee experience in a way that is responsible, trustworthy and safe.

“I am excited about the promise of AI,” Rowlands comments. “With the ability to boost productivity with speed and scale, AI models continue to transform businesses and are one of the keys to unlocking sustainable growth in a way that can build a better future for people, companies, and society.”

Aim to position KMPG as a leader in AI

Together with KPMG professionals from across audit, tax and advisory, KPMG says Rowlands will drive innovation across the globe through the design, development and deployment of new AI-powered services to help clients address their most pressing challenges including helping increase productivity, adding value through augmented capabilities and insights and taking a holistic approach to the integration of AI across the entire enterprise. 

In addition, Rowlands will help member firms embed and adhere to the strong governance outlined in the KPMG Trusted AI approach, built on the principles of fairness, transparency, explainability, accountability, data integrity, reliability, security, safety, privacy and sustainability.  The 10-pillar guide is KPMG’s strategic framework to help design, build, deploy, and use AI tech solutions responsibly and ethically while also accelerating value and making a difference for clients, people and communities.

Before being appointed as KPMG International’s Global Head of AI, Rowlands served as Head of Consulting for KPMG in the UK, sitting on the UK Executive Committee and the Global Advisory Steering Group.

“By responsibly embracing AI, we see the potential to fully harness its power by bringing together the human ingenuity, business, and industry expertise of KPMG professionals with the power and scale of AI programmes,” said Rowlands.

“I am looking forward to working in collaboration with people from across the globe to firmly position KPMG as a leader in AI.”


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