AI is an increasingly powerful tool for online retailers. With ever-increasing competition in the space, the world’s largest companies are using the technology to transform how people shop.
Now, PayPal has announced a number of innovations to revolutionise commerce through AI-driven personalisation for both merchants and consumers, from smart checkout solutions to a tool to give AI-personalised recommendations from merchants.
Founded in 1998 in California, PayPal has remained at the forefront of the digital commerce revolution for more than 25 years. Today, its platform is used by hundreds of millions of consumers and merchants in more than 200 markets.
“PayPal is on a mission to revolutionise commerce globally, and today we are starting the next chapter,” says Alex Chriss, PayPal’s President and CEO. “With nearly 400 million consumer accounts, and 35 million merchant accounts, PayPal handles transactions for about a quarter of the world’s e-commerce transactions each year, but more importantly, shoppers trust PayPal to power their payments.”
AI is driving innovation in the digital commerce space
With digital commerce expected to exceed US$6tn in 2024, merchants need new, advanced ways to speed consumers through checkout in a seamless way that reduces lost sales. Additionally, consumers are continuously looking to stretch their budgets and get as much value while shopping as possible. PayPal’s global scale and extensive data set, combined with the power of AI, will deliver the next generation of value for both consumers and merchants.
Here, we highlight how PayPal plans to use AI to change the online shopping experience.
Using AI ‘smart receipts’ to provide personalised recommendations
When consumers shop with PayPal, they will receive a receipt that allows them to not only track their purchase, but also harnesses AI to predict what they may want to buy next from that merchant. As a result, now merchants will be able to include a personalized recommendation along with a cashback reward offer on the receipt.
As almost 45% of PayPal customers globally open their email receipts everyday, this could mean tens of millions of merchants and hundreds of millions of consumers seeing timely, hyper-relevant recommendations and rewards in these receipts. This increases the opportunities for merchants to re-engage directly with their customers, increasing the probability of repeat shopping and business growth.
PayPal is also leveraging AI-powered suggestions that are based on shopper behavior data, combined with the scale of what PayPal can see across the web. Through personalised AI, PayPal is giving any sized merchant the power of being one of the largest retailers in the world.
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