Salesforce & AWS partner to build AI apps and better CX

Companies announce new joint innovations that enhance data management, improve customer experiences and enable AI-powered applications

Amazon Web Services (AWS) and Salesforce have announced a significant expansion of their long standing partnership, deepening product integrations across data and AI, and for the first time offering select Salesforce products on the AWS Marketplace. 

Announced at AWS re:Invent 2023, the expanded agreement makes it easier for customers to seamlessly and securely manage their data across Salesforce and AWS, and safely and responsibly infuse the latest generative AI technologies into their applications and workflows.

“Today's announcement is an incredible milestone in the evolution of our longstanding partnership with AWS,” said Marc Benioff, Chair and CEO of Salesforce. “We're bringing together the #No. 1 AI CRM provider and the leading cloud provider to deliver a trusted, open, integrated data and AI platform, and ensuring we meet massive customer demand for our products on the AWS Marketplace. With these enhancements to our partnership, we're enabling all of our customers to be more innovative, productive and successful in this new AI era.”

Expanded partnership between Salesforce and AWS

To make it easier for customers to benefit from the combined value of Salesforce and AWS, the companies will deepen the integrations between their industry-leading products. Salesforce will now support Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API), as part of Salesforce’s open model ecosystem strategy. This will make Amazon Bedrock available through the Einstein Trust Layer, powering AI-driven apps and workflows in Salesforce. In addition, Salesforce Data Cloud will expand to support data sharing across additional AWS technologies. These Data Cloud integrations will be governed by new centralised access controls, giving customers the ability to manage secure user access at the folder, object, and file level for Data Cloud content stored in Amazon Simple Storage Service (Amazon S3).

As part of this partnership, Salesforce will expand its use of AWS, including compute, storage, data, and AI technologies through Hyperforce to further enhance popular services like Salesforce Data Cloud. AWS will also expand its use of Salesforce products such as Salesforce Data Cloud. Data Cloud will allow AWS to create a single unified customer profile allowing them to deliver more personalised experiences to customers.

“Salesforce and AWS make it easy for developers to securely access and leverage data and generative AI technologies to drive rapid transformation for their organisations and industries,” said Adam Selipsky, CEO of AWS. “With this expanded partnership, our joint customers gain powerful new ways to innovate, collaborate, and build more customer-focused applications using the broadest and deepest set of cloud services.”

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