Uber Uses OpenAI-Powered AI Assistant to Boost EV Adoption

The global transportation sector, like many others, is undergoing a significant transformation in the light of rapid technology advancements as well as increasing sustainability responsibilities.
As a result, governments and companies across the global transportation sector are pushing for the adoption of electric vehicles (EVs) to reduce carbon emissions.
This shift is particularly crucial for ride-hailing services that connect passengers with drivers via mobile apps for convenient transportation.
Ride-hailing services contribute substantially to urban traffic and in response to these challenges, Uber, the multinational transportation network company, has announced an innovative approach to accelerate its drivers' transition to EVs, leveraging AI technology.
AI-powered assistance for drivers
Uber, the company that connects riders with drivers through a mobile application, is set to launch an AI assistant powered by OpenAI's GPT-4o technology, according to a Reuters report.
It's multimodal, which allows users to interact via text, images and voice and is now accessible to both paid and free users.
The company says this tool will help drivers transition to EV’s as part of its efforts to lower emissions.
The AI assistant will provide personalised advice to drivers on EV adoption, including local incentives and charging information, supporting the company's emissions reduction goals.
The AI assistant was unveiled at Uber's Go-Get Zero event in London on Tuesday. According to the company, the chatbot is scheduled to launch early next year in the US, with plans for expansion to other locations later.
Uber states that the AI assistant will provide personalised answers tailored to the driver's city and eligible incentives.
The company also plans to expand the chatbot's capabilities to answer queries beyond EVs in early 2025.
Uber’s broader EV adoption initiatives
Uber has also been advocating for a shift to EVs for several years.
The company reports it has pledged US$800m to support its driver partners' transition to EVs by 2040.
Reuters also says that about 180,000 Uber drivers monthly are moving to EVs in North America and Europe.
In addition to the AI assistant, Uber says it is launching a mentorship programme to connect experienced EV drivers with those looking to make the switch.
The company is further awarding top merchants on its food delivery platform with US$50,000 to help fund their own sustainability initiatives and reach more customers.
To promote EV adoption even more, Uber is initiating a series of pop-ups for customers to experience electric vehicles.
Those in London will have the opportunity to try out the Lotus Eletre, a high-performance electric SUV, while those in Los Angeles, Miami and Dallas will be able to reserve a ride in a Rivian, an American electric vehicle manufacturer.
Uber’s CEO, Dara Khosrowshahi, claims: "Uber drivers are adopting EVs five times faster than the average motorist in the US, Canada and Europe.
In London, nearly 30% of all miles driven on Uber are now electric."
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