Amazon reveals cloud gaming platform Luna, powered by AWS

By William Smith
Amazon has used the occasion of its Amazon Hardware Event to debut a raft of new products, including a cloud gaming service...

Amazon has used the occasion of its Amazon Hardware Event to debut a raft of new products, including a cloud gaming service.

The service, known as Luna, represents the latest frontier for big tech companies in the lucrative ($120bn in 2018) gaming space.

Launching into early access in the US, Luna is available on Amazon’s Fire TV, PC and Mac, as well as on mobile devices. Amazon said it would cost $5.99 a month, and grant access to a number of games including Resident Evil 7 and Control.

Amazon said it would also have dedicated expansion channels to subscribe to, such as one from Ubisoft, granting access to new games upon release.

“We created Luna to make it easy to play great games on the devices customers already own and love,” said Marc Whitten, Vice President, Amazon Entertainment Devices and Services in a press release. “It’s Day One for Luna—we are excited to work with gamers, streamers, and publishers like Ubisoft and Remedy Entertainment to build a great gaming experience for everyone

We’ve previously seen Google launch its Stadia service, to which Luna serves as a direct rival. Both companies are leveraging their cloud capabilities, in the form of AWS and GCP, to attempt to create a new subscription model for gaming.

The remaining cloud giant, in the form of Microsoft, is already well established in the video gaming industry thanks to its Xbox line of video game consoles, and is taking a more hands-on approach to the industry, recently buying developer Bethesda and its stable of hit franchises such as Fallout.

Amazon has also dabbled in creating its own video games. Its first major release, however, was received so poorly on release, it was withdrawn back into a testing phase for improvements to be made.

Other announcements at the event included a new range of Amazon’s Echo smart speakers and, from home security subsidiary Ring, a camera drone that autonomously flies around a space when alerted, providing a live feed of the interior.

(Image: Amazon)

Share

Featured Articles

Microsoft in Japan: $2.9bn Investment to Boost AI & Cloud

Microsoft has announced it is investing US$2.9bn over the next two years to increase its hyperscale cloud computing and AI infrastructure in Japan

Amazon CEO Andy Jassy: Future of Gen AI to be Built on AWS

Describing it as the largest technology transformation since the cloud, Amazon CEO Andy Jassy explains how AWS aims to power the Gen AI revolution

Apple Bringing Spatial Computing to Business With Vision Pro

Apple has announced how its Vision Pro is bringing a new era of spatial computing to business, working with companies like SAP, Microsoft, Nvidia and Cisco

Top 100 Women 2024: Beth Galetti, Amazon - No.3

AI & Machine Learning

Google Cloud Next 2024: Pushing the Next Frontier of AI

AI & Machine Learning

Top 100 Women 2024: Ruth Porat, Google - No.2

Digital Transformation