Apple TV+ launch part of pivot to income from services
Apple’s streaming service, Apple TV+, launches today, taking on Netflix and Amazon, and pre-empting the launch of Disney Plus on 12 November.
To draw customers into the service, Apple is offering a number of enticements. Foremost among them is its offering of exclusive, original programming, much as Disney is also planning with its own platform. These include the likes of The Morning Show, a drama about a morning television programme starring Jennifer Aniston, Reese Witherspoon and Steve Carell, and the post-apocalyptic See from the creator of Peaky Blinders starring Jason Momoa – both of which have received mixed reviews. Apple is also promising a year’s free subscription to the service to anyone purchasing an iPhone, iPad, Apple TV, iPod touch or Mac, as well as a seven day free trial available to all.
The move comes amid a shifting of Apple’s business model. On 30 October, Apple announced its fourth quarter results, with the revelation that revenue from services reached an all-time high at $12.5bn. iPhone sales, meanwhile, dropped around 9.2% compared to last year.
“We concluded a groundbreaking fiscal 2019 with our highest Q4 revenue ever, fuelled by accelerating growth from Services, Wearables and iPad,” said Apple’s CEO Tim Cook in a press release. As reported in the Guardian, he went on to say: “It was a very broad range of services that set new all-time records, from our payment services to the search ad business to Apple Music, Apple Care, the App Store and cloud services – almost every kind of service we’re in.”
Costing $4.99 per month in the US (undercutting Netflix at $10.99), the service is launching in over 100 countries. The Apple TV app is available beyond the company’s own ecosystem, being available on some Samsung smart TVs, Roku and Amazon Fire TV devices, as well as online.
Fastly's CDN Reportedly to Blame for Global Internet Outage
A huge outage has brought down a number of major websites around the world. Among those affected are gov.uk, Hulu, PayPal, Vimeo, and news outlets such as CNN, The Guardian, The New York Times, BBC, and Financial Times.
It is thought a glitch at Fastly ─ a popular CDN provider ─ is causing the worldwide issue. Fastly has confirmed it’s facing an outage on its status website but fails to specify a reason for the fault ─ only that the problem isn’t limited to a single data centre and, instead, is a “global CDN disruption” that is potentially affecting the company’s global network.
“We’re currently investigating potential impact to performance with our CDN services,” the firm said.
What is Fastly?
Fastly is a content delivery network (CDN) company that helps users view digital content more quickly. The company also provides security, video delivery, and so-called edge computing services. They use strategically distributed, highly performant POPs to help move data and applications closer to users and deliver up-to-date content quickly.
The firm has been proving increasingly popular among leading media websites. After going public on the New York Stock Exchange in 2019, shares rose exponentially in price, but after today’s outages, Fastly’s value has taken a sharp 5.21% fall and are currently trading at US$48.06.
What are CDNs?
Content delivery networks (CDNs) are a web of small computers, or servers, that link together to collaborate as a single computer. CDNs improve the performance of internet-connected devices by placing these servers as close as possible to the people using those devices in different locations, creating hundreds of points of presence, otherwise known as POPs.
They help minimise delays in loading web page content by reducing the physical distance between the server and the user. This helps users around the world view the same high-quality content without slow loading times.
Without a CDN, content origin servers must respond to every single end-user request. This results in significant traffic to the origin and subsequent load, thereby increasing the chances for origin failure if the traffic spikes are exceedingly high or if the load is persistent.
The Risk of CDNs
Over time, developers have attempted to protect users from the dangers of overreliance through the implementation of load balancing, DDoS (Denial of Service) protection, web application firewalls, and a myriad of other security features.
Clearly, by the state of today’s major website outage, these measures aren’t enough. Evidently, CDNs present a risk factor that is widely underestimated ─ which needs to be rectified with haste. Content delivery networks have become a key part of the global infrastructure, and so it’s imperative that organisations start to figure out risk mitigation strategies to protect companies reliant on the interconnected service from further disruption and disarray.