Avon Products Inc. has announced that it has appointed a new VP of Digital Development, Nick Burton, in a bid to accelerate the company’s digital transformation efforts.
The beauty product specialist says that Burton will play “a pivotal role in Avon’s transformation”.
With over 20 years’ experience in IT strategy coordination, Burton’s appointment hopes to drive digital sales and optimise business processes.
Burton joins Avon from Belron – known for brands such as Autoglass – where he led the firm's IT and digital function.
Under his stewardship, he helped the business transition towards a digitally-focused delivery model.
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Commenting on his appointment, Burton said: "It's terrific to be joining such an iconic brand at such an exciting moment in the company's transformation.
“The power of the Avon model is tremendous: six million Avon Representatives and their customers … that's six million micro-influencers and online beauty entrepreneurs.
“Our role is to deliver the tools and service they need to build and grow their businesses online."
Burton will report to Avon’s Chief Digital and Information Technology Officer Benedetto Conversano.
"I'm delighted that Nick is joining the team," Conversano said. "He's a strong strategic leader and will support Avon's growth by building on our existing talent and infrastructure and taking our digital sales proposition into the future.
“This is a tremendous opportunity as we revolutionise Avon's service model and unleash the power of our Representatives through digital."