Jun 22, 2021

Is Cloud Computing Environmentally Friendly?

Technology
Cloud
computing
datacentre
3 min
The environmental footprint of the online world is constantly expanding as its energy consumption rises to meet demand, so how green is cloud computing?

Cloud adoption was well underway before the coronavirus pandemic hit but it has definitely accelerated more organisations to make a move. 

Research from NetApp has found that a large majority of users (86%) felt the cloud has become essential to their business and many of them saw it as playing a greater role in their storage strategies. Some 87% viewed storing data in the cloud as easier than other methods.

Flexera, revealed that almost all organisations are using at least one cloud with 99% of respondents saying they are using at least one public or private cloud. 97% of respondents utilise at least one public cloud, while 80% have at least one private cloud. 78% of respondents are using hybrid cloud.

By pursuing a green approach, Accenture analysis suggests migrations to the public cloud can reduce global carbon (CO2) emissions by 59 million tons of CO2 per year. This represents a 5.9% reduction in total IT emissions and equates to taking 22 million cars off the road. 

 

A greener cloud

Selecting a carbon-thoughtful provider is the first step towards a sustainable cloud-first journey. Cloud providers set different corporate commitments towards sustainability, which in turn determine how they plan, build, power, operate, and retire their data centres.

The Google Cloud platform has committed to operating its data centres carbon-free 24/7 by 2030, rather than rely on annual direct energy matches. In 2020, Google became the first company to achieve a zero lifetime net carbon footprint, meaning the company has eliminated its entire legacy operational carbon emissions. According to Google, their data centers are twice as energy-efficient as a typical data centre, and they now deliver seven times more computing power for the same amount of electrical power than they did six years ago.

Microsoft has committed to shifting its data centres to 100% supply of renewable energy by 2025 through power purchase agreements (PPAs). The company has launched its ambition to be carbon negative by 2030 and by 2050 to remove all carbon emitted by the company since 1975. Microsoft Azure’s customers can access a carbon calculator that tracks emissions associated with their own workload on the cloud.

A new forecast from International Data Corporation (IDC) shows that the continued adoption of cloud computing could prevent the emission of more than 1 billion metric tons of carbon dioxide (CO2) from 2021 through 2024.

"The idea of 'green IT' has been around now for years, but the direct impact of hyperscale computing can have on CO2 emissions is getting increased notice from customers, regulators, and investors and it's starting to factor into buying decisions," said Cushing Anderson, programme vice president at IDC. "For some, going 'carbon neutral' will be achieved using carbon offsets, but designing datacentres from the ground up to be carbon neutral will be the real measure of contribution. And for advanced cloud providers, matching workloads with renewable energy availability will further accelerate their sustainability goals."

Accenture analysis shows that customising applications to be cloud-native can stretch carbon emission reduction to 98%. Customisation requires designing applications to take full advantage of on-demand computing, higher asset utilisation rates, and dynamic allocation of computing resources. Cloud computing is also a way of reducing the use of resources such as paper, electricity, packing materials, and much more.

For companies striving to cut carbon emissions and to become more sustainable, cloud computing is definitely an option. Taking the steps to choose the right providers and making the businesses more efficient is key to having the wanted end result.

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Jul 26, 2021

Five9: the cloud software industry leaders acquired by Zoom

five9
Cloud
contact centre
Catherine Gray
2 min
Following the announcement of Zoom buying cloud company Five9 for almost $15billion, we take a deeper look into the company’s history and success

Five9 is the leading provider of cloud contact centre software. Driven by a passion for transforming contact centres into customer engagement centres of excellence, Five9 have a deep understanding of the cost and complexity of running a contact centre.

Founded in 2001, Five9 help contact centres of every size create powerful connections. 

The company has over 20 years of cloud contact centre experience, reaches over 2,000 customers worldwide, and annually reaches over 7 billion customer interactions. 

Built on a highly reliable, secure and scalable cloud platform, Five9 makes it easy to rapidly trial and deploy new services. Its software also future proofs businesses by supporting AI and other emerging technologies.

Utilising cloud capabilities for improved customer experience

Offering software that creates more successful customer interactions, Five9’s cloud contact centre software increases contact centre productivity. This is without the capital expense and maintenance costs of premise-based systems.

Built on flexible architecture that adapts to a company’s changing needs, Five9 customers benefit from a secure, reliable and scalable contact centre.

Five9’s cloud contact centre platform also gives customers access to an extensive ecosystem of partners. Its platform can be enhanced with leading customer relationship management, analytics, workforce management, performance management solutions and telephony providers.

By utilising cloud technology, Five9 customers have access to the latest capabilities through no-touch, non-disruptive real-time upgrades.

Five9’s recognition for industry-leading software

As a leading cloud contact centre software provider, Five9 has been recognised by leading industry publications and organisations for its success and innovative solutions.

For the fourth consecutive year, Five9 has ranked as a global leader for The Aragon Research Globe for Intelligent Contact Centres 2021. 

Five9 was also one of only three providers to earn the MetriStar Top Provider award when evaluated as part of Metrigy’s global 2021-2022 Workforce Optimisation and Engagement research study.

Five9: Zoom’s first major acquisition

Zoom Video Communications has agreed to buy Five9 for about $14.7bn, marking the company’s first major acquisition.

This deal with Five9 will help expand the company’s Zoom Phone offering.

“I believe the combination of Zoom and Five9 will be a game-changer. Joining forces will create a transformative opportunity for two strong companies with complementary capabilities and shared values,” said Five9’s CEO, Rowan Trollope.

With Zoom’s reach and brand, the acquisition will help Five9 propel forward and help the company deliver on its goal of significant international expansion

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