Colgate-Palmolive cites Cloud, data and ecommerce as key drivers of growth

By Olivia Minnock
Colgate-Palmolive has released positive Q1 results, which have been boosted by technology transformation at the firm. Net sales for the first quarter...

Colgate-Palmolive has released positive Q1 results, which have been boosted by technology transformation at the firm.  

Net sales for the first quarter of 2019 came to $3.84mn, with organic sales having increased. CEO and President Noel Wallace commented: “We are pleased with the improvement in organic sales growth this quarter and that the growth was broad based, with emerging markets and developed markets each growing 3.0%.”

Wallace commented that Colgate’s plans to accelerate growth had begun to pay off, with strong growth led by its toothpaste and Hill’s businesses.

SEE ALSO:

Indeed, Colgate continues to dominate the toothpaste market with 41.7% of global market share, and the business has been putting increased investment into advertising.

Celebrating strong ecommerce growth in 2018, the firm showed a commitment to building on this as well as continuing to innovate. “We are investing in expanding our portfolio offerings by bringing brands like elmex and meridol into new markets and by broadening our ecommerce offerings,” said Wallace.

Ecommerce growth was noted as particularly strong across North America, and the company has also heavily invested in Cloud capabilities over the past few years which have been leveraged to increase efficiency.

During a call explaining the Q1 figures, Wallace mentioned the importance of data in improving ROI, especially in terms of data-driven marketing.

 

Share

Featured Articles

NTT Brings AI and Data Innovation to the Indianapolis 500

NTT is harnessing cutting-edge technologies like AI and data analytics to revolutionise how the Indianapolis 500 race is competed and experienced by fans

Salesforce & IBM Partnership to Drive AI, Data Deployment

IBM and Salesforce's expansion of their partnership shows how watsonx’s is making inroads in enterprises across sectors

FC Barcelona & Fortinet: Cybersecurity Takes Centre Stage

Fortinet is deploying its Security Fabric platform as part of a partnership with FC Barcelona, aimed at providing cutting-edge cybersecurity

Google Cloud Generative AI Ops Drives Enterprise AI Adoption

AI & Machine Learning

How Publicis Sapient Helps Your Digital Transformation

Digital Transformation

How Google Cloud is Providing a Launchpad for Women in Tech

Cloud & Cybersecurity