Mar 31, 2021

Facebook and Google to submerge internet connectivity

Southeast Asia
Oliver Freeman
4 min
Tech firms Facebook and Google are funding two new undersea Internet cables from the West Coast to Singapore and Indonesia
Tech firms Facebook and Google are funding two new undersea Internet cables from the West Coast to Singapore and Indonesia...

For once, rather than dropping waste into the world’s oceans, we’re putting something productive down there. Tech giants Facebook and Google are waiting on regulatory approval to pour money into the pacific ocean in the form of subsea internet cables. 

On Monday, the companies announced that they’re funding two new cables ─ named Bifrost and Echo, respectively ─ that will link America’s west coast with both Indonesia and Singapore, with a brief connection at Guam, a United States overseas territory in the region. The two cables, which connect Southeast Asia’s biggest economy with North America, are set to increase the data capacity between the two regions by approximately 70 per cent and will improve Internet reliability as a whole, according to Facebook

“We are committed to bringing more people online to a faster internet,” Facebook’s Vice President of Network Investments, Kevin Salvadori, and Network Investment Manager Nico Roehrich wrote in a joint blog post. “As part of this effort, we’re proud to announce that we have partnered with leading regional and global partners to build two new subsea cables — Echo and Bifrost — that will provide vital new connections between the Asia-Pacific region and North America.”

Let’s Talk Money 

Although the cost of the projects has not been disclosed due to unsigned regulatory approvals, details given during the announcements revealed that Facebook would be plunging money into both cables, while Google is only fronting funds for Echo

According to Bikash Koley, VP of Global Networking at Google Cloud, “Infrastructure investments such as these can have a substantial, measurable impact on regional economic activity. For instance, according to a recent study of Google’s APAC network infrastructure between 2010 and 2019, network investment there led to 1.1 million additional jobs and an extra $430 billion (USD) in aggregate GDP for the APAC region.

“Echo’s architecture is designed for maximum resilience: Its unique Trans-Pacific route to Southeast Asia avoids crowded, traditional paths to the north and is expected to be ready for service in 2023. We look forward to the expanded connectivity that Echo will bring to Southeast Asia, enabling new opportunities for people and businesses in the region,” Koley adds. 

Not Their First, Not Their Last

While it’s an amazing technological feat, we’d be amiss to claim that it’s a first or an exclusive project. Facebook and Google have both been under the sea for quite some time now and most recently abandoned another cable project back in September 2020, when the Trump administration announced national security concerns around laying cables between North America and China. At the same time, Facebook gave up on its plan to link Hong Kong and San Francisco with the very same cables ─ eventually leading to the complete breakdown of the company’s Hong Kong-Americas (HKA) project on March 10th of this year. 

While that seems like doom and gloom, I should add that Facebook is currently working on a project that involves laying a huge undersea cable around the entire African continent. On the other side, Google recently announced that the Dunant submarine cable system, connecting the US and mainland Europe, is ready for service; the tech behemoth is also working on the Equiano subsea cable, which will run from Portugal to South Africa. 

Below, provided by the Submarine Cable Map, is a map that allows you to explore the hundreds of subsea cables that lay at the bottom of the oceans, all around the world. 


The Overarching Narrative

Subsea or submarine cables are, in essence, one of the most crucial components of the modern world’s tech infrastructure. In an increasingly digital age, where mobile phone and data usage are peaking to heights never seen before, and companies strive to adopt cloud operations across business processes, subsea cables provide powerful, change-enabling Internet access to people all around the world. You could argue that their development and installation is one of the most revolutionary developments since the Internet ─ as we know it ─ first came into existence.

So when your Internet slows down a little, just remember that companies like Facebook and Google are doing their very best to ensure that in the world of tomorrow, there is no lag at all. 

Share article

Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

Share article