Firms flocking to cloud technology for enhanced business insight as confidence in security grows
A survey conducted by Swiss tech company Morphean has found a strong correlation between increased cloud adoption amongst businesses, the desire to harness data in more insightful ways, and increased faith in cloud tech’s cybersecurity offerings
Of the 1500 IT decision makers surveyed across the UK, Germany, and France, 89% of firms say they have already incorporated cloud services into their business models, and 81% have devised a cloud strategy for the next year.
89% of respondents said they would possibly or definitely migrate physical security technology to the cloud, including video surveillance and access control.
In fact, a mere 64% of the 11% who have no plans to take this option said that this was due to concerns regarding cybersecurity.
The takeaway from this research is that firms are placing greater trust in cloud technology and are increasingly keen to acknowledge the analytical insights that the tech can offer.
In its press release announcing the findings, Morphean said:
“Residual reluctance to shift to widespread adoption of cloud in the face of growing cyber threats appears to be waning.”
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It continued, “Paradoxically, it would seem that the rise in cyber threats has led to a consensus that cloud is more agile and better prepared to face the threat of cyber attack versus an on premise solution.”
The research found that 27% of those who had moved services over to cloud technology said that they believed it to offer enhanced security options over legacy methods.
It also found that firms, on average, anticipate 47% of their data to be processed in the cloud over the next two to five years, signalling a vastly increased level of trust in cloud platforms despite concerns that a lack of ownership means a lack of control.
“This study of our market across Europe underpins what we already knew from conversations on the ground but lacked the statistical evidence to prove,” said Rodrigue Zbinden, Morphean CEO.
“Businesses are realising that not only is cloud technology more secure, more agile and more cost-effective than its on-premise alternative when deployed correctly by a proven partner, but the business intelligence benefits that it provides far outweigh the risks.”
Five9: the cloud software industry leaders acquired by Zoom
Five9 is the leading provider of cloud contact centre software. Driven by a passion for transforming contact centres into customer engagement centres of excellence, Five9 have a deep understanding of the cost and complexity of running a contact centre.
Founded in 2001, Five9 help contact centres of every size create powerful connections.
The company has over 20 years of cloud contact centre experience, reaches over 2,000 customers worldwide, and annually reaches over 7 billion customer interactions.
Built on a highly reliable, secure and scalable cloud platform, Five9 makes it easy to rapidly trial and deploy new services. Its software also future proofs businesses by supporting AI and other emerging technologies.
Utilising cloud capabilities for improved customer experience
Offering software that creates more successful customer interactions, Five9’s cloud contact centre software increases contact centre productivity. This is without the capital expense and maintenance costs of premise-based systems.
Built on flexible architecture that adapts to a company’s changing needs, Five9 customers benefit from a secure, reliable and scalable contact centre.
Five9’s cloud contact centre platform also gives customers access to an extensive ecosystem of partners. Its platform can be enhanced with leading customer relationship management, analytics, workforce management, performance management solutions and telephony providers.
By utilising cloud technology, Five9 customers have access to the latest capabilities through no-touch, non-disruptive real-time upgrades.
Five9’s recognition for industry-leading software
As a leading cloud contact centre software provider, Five9 has been recognised by leading industry publications and organisations for its success and innovative solutions.
For the fourth consecutive year, Five9 has ranked as a global leader for The Aragon Research Globe for Intelligent Contact Centres 2021.
Five9 was also one of only three providers to earn the MetriStar Top Provider award when evaluated as part of Metrigy’s global 2021-2022 Workforce Optimisation and Engagement research study.
Five9: Zoom’s first major acquisition
Zoom Video Communications has agreed to buy Five9 for about $14.7bn, marking the company’s first major acquisition.
This deal with Five9 will help expand the company’s Zoom Phone offering.
“I believe the combination of Zoom and Five9 will be a game-changer. Joining forces will create a transformative opportunity for two strong companies with complementary capabilities and shared values,” said Five9’s CEO, Rowan Trollope.
With Zoom’s reach and brand, the acquisition will help Five9 propel forward and help the company deliver on its goal of significant international expansion