Gartner tech trends 2020: Developing the multiexperience
Following up from the release of Gartner’s top 10 strategic technology trends for 2020, Gigabit Magazine is doing a series breaking down the biggest technology trends set to reshape the global business landscape next year.
2020, Gartner reports, will be defined by the idea of “people-centric smart spaces,” which are expected to have “a profound impact on the people and the spaces they inhabit,” said Brian Burke, Gartner Research VP, at Gartner 2019 IT Symposium/Xpo™ in Orlando, Florida. “Rather than building a technology stack and then exploring the potential applications, organisations must consider the business and human context first.”
Gartner’s experts concur: 2020 is the year when the technology-literate people are going to be replaced by people-literate technology. The phenomenon, called “multiexperience,” is seeing the traditional idea of a computer evolves from a single point of interaction to include multisensory and multitouchpoint interfaces like wearables and advanced computer sensors.
Virtual and augmented reality, smart speakers, autonomous vehicles, all blending together into an omni-channel user interface driven by creative marketing and experience creation. Everything from Dominos delivering pizza using self-driving cars to Wendy’s (sort of backlash against tech driven multi-experience marketing in the form of a) tabletop roleplaying game is combining into a multi-technology experience for the user.
In its Magic Quadrant report for multiexperience development platforms, which was released in June, Gartner wrote that “by 2023, more than 25% of the mobile apps, progressive web apps and conversational apps at large enterprises will be built and/or run through a multiexperience development platform.”
In the future, Gartner predicts this trend will become what’s called an ambient experience, but currently multiexperience focuses on immersive experiences that use AR, VR, mixed reality, multichannel human-machine interfaces and sensing technologies. The combination of these technologies can be used for a simple AR overlay or a fully immersive VR experience.