May 17, 2020

Google has announced its new London data center for cloud computing

data centre
Data center
Callum Rivett
2 min
Google has announced that it has built a data center in London for its cloud computing services, which it rents out to third-parties.

It is hoped that...

Google has announced that it has built a data center in London for its cloud computing services, which it rents out to third-parties.

It is hoped that the new data center will reduce latency for customers by "up to 82%", according to Google's product manager Dave Stiver. 

“Google Cloud Platform customers throughout the British Isles and Western Europe will see significant reductions in latency when they run their workloads in the London region,” Striver said.

“Cities like Dublin, Edinburgh and Amsterdam will see 40% to 82% reductions in round-trip latency when serving customers from London compared with Belgium, according to our tests.”


Currently, Google is trying to catch up to the "big two" of data centers, with Microsoft and Amazon leading the way and enjoying a substantial lead in market share over the Alphabet subsidiary, according to a Gartner report.

By charging for the amount of compute time instead of a flat rate, Google hopes its cheaper prices for customers will help persuade companies to join the Telegraph newspaper and the Coca-Cola company in using their services instead of Amazon’s.

Analysts have estimated that Google’s cloud services earned them around $1bn in sales last year, with forecasts predicting that to double in 2018.

So far, the majority of Google's data centers have been built in the US and Asia, but plans have been drawn up that include new projects in Finland, Frankfurt and the Netherlands.


Share article

Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

Share article