May 17, 2020

Google’s new cloud region caters to tech hub of South Korea

Cloud
Smart cities
William Smith
2 min
Google has announced a new region for its Google Cloud Platform located in Seoul, South Korea, one of the world’s most technologically advanced societies
Google has announced a new region for its Google Cloud Platform located in Seoul, South Korea, one of the world’s most technologically advanced societ...

Google has announced a new region for its Google Cloud Platform located in Seoul, South Korea, one of the world’s most technologically advanced societies.

In a blog post accompanying the news, some of South Korea’s largest companies weighed in on the development. Soobaek Jang, VP, AI Server Development, Samsung Electronics, said: “Google Cloud’s flexibility and extensibility help us provide various services more reliably and economically. And now with Seoul as a region, we can have an even bigger impact.” 

Chang-Whan Sul, CTO of mobile gaming company Netmarble, meanwhile, said: ““As South Korea’s largest gaming company, we're partnering with Google Cloud for game development, infrastructure management, and to infuse our operations with business intelligence. Google Cloud’s region in Seoul reinforces its commitment to the region and we welcome the opportunities this initiative offers our business.”

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Cloud is a renewed focus for Google as it pushes its offering to compete with its fellow $1trn rivals in the shape of Amazon and Microsoft. Last week, Google announced the completion of its acquisition of Big Data firm Looker for $2.6bn. The business intelligence product will be added to Google’s cloud offering as it seeks to close the gap on its rivals, though it has some way to go. In the recent quarterly results released by the companies, Google’s Q4 cloud business revenue reached $2.6bn, while Microsoft’s Q2 cloud revenue was $11.9bn.

Asia itself is a target market for Google, with the company recently partnering with Indian telecommunications firm Airtel to provide Google’s G Suite of cloud products to small and medium-sized businesses (SMBs). That’s a huge potential market for Google, considering Airtel serves some 500,000 SMBs and tech startups across India.

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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