May 17, 2020

IoT will unlock the potential of cloud, the edge and blockchain

Joseph Denne
5 min
Joseph Denne, CEO of Edge, analyses the evolving relationship between the Internet of things (IoT), blockchain, edge computing and cloud infrastructure...

Joseph Denne, CEO of Edge, analyses the evolving relationship between the Internet of things (IoT), blockchain, edge computing and cloud infrastructure. 

Technology is moving at an incredibly rapid pace, even if the recent “blockchain bubble” may have burst, the ups and downs in technology progression is far from over.

These cycles are highly important when it comes to technological evolution as learning and refinement helps to make technology fit for purpose. An area that has been emerging as a relatively new theme over the last few years is edge computing, how it will complement or even replace centralised clouds and how it will help meet the demands of the ever increasing volumes of data generated with the evolution of a “smart” world.

There are some staggering predictions when it comes to this proliferation of data. Global population increases are not slowing down and developing economies are seeing more and more people acquire mobile devices. On top of this, developed economies are seeing the number of smart devices grow exponentially. This trend will only accelerate as more cities become “smarter”, which is another very emerging and topical movement.

As a result, it is little wonder that 29bn connected devices are expected to be in operation by 2022 and over 75bn IoT devices by 2025 worldwide. The forecasts vary widely from source to source, but the trend is undeniable. So, how will all this data be verified, managed and, most importantly, protected?

Whilst blockchains were in existence for many years before Bitcoin was even conceived, it is the “blue-chip” cryptocurrency that has brought blockchain to the mainstream. Its strongest attributes, encryption and avoiding double counting, is what makes it so powerful in technology infrastructures today and why so many industries are implementing it to help store, manage, access, reconcile and secure data in a more streamlined manner. Our own experience has taught us how revolutionary blockchain is, and how it is a natural fit for edge computing.

We are now seeing demand for edge computing in multiple industries as the distributed nature of the technology allows for secure, fast and scalable computing. As more smart devices come online and the amount of data generated increases, centralised cloud systems will remain relevant and important, however more data will need to be processed at the edge of networks. Centralised cloud systems are increasingly suffering from performance issues, security problems and data protection.

Edge networks are effectively decentralised clouds that process data at the edge, reducing the number of “hops” that data has to take in order to be validated by large centralised data centres (aka clouds). This improves latency, which is particularly important in robotics and automated systems, so that they can be more responsive and perform better.


Edge computing can serve to bring down IT infrastructure costs, for example in hosting. Not only does data not have to travel as far, there’s less hardware needed, which in turn is also of huge benefit to the environment. Most websites are built using solutions such as WordPress or Wix which in turn are hosted on clouds like Amazon AWS or Microsoft Azure. Very soon websites will be built using software solutions that are hosted on edge networks, at a fraction of the cost of traditional cloud based services.

But one of the most exciting areas where the technology is expected to make a real impact is facilitating the evolution of smart cities. Around the world there are many cities that are already making use of sensors to automate things such as street lights turning on and off to conserve electricity, parking, waste management and even shopping. In certain parts of China, bin lids will only open on facial recognition leading to more efficient waste management. Soon you will be able to walk into a café, sit down and have a coffee and simply walk out with payment being automatically taken from your bank account. The number of both cities and smart technologies is growing rapidly and at such a pace that the cloud simply will not be able to cope at the speed and computing capacity required.

It is not hard to see the validity of the predictions of many billions more connected devices becoming a reality and the exponential amount of data that will need to be managed. This IoT proliferation will be served by a myriad of technologies. We believe edge computing will play a fundamental part in the way data is processed, managed and stored, and the way we see this happening quickly is if we can allow people to lend their spare computing capacity to become a part of the new cloud.

Joseph Denne is CEO and Co-Founder of Edge, the webservices business built on blockchain technology providing a fast, secure, cost effective alternative to cloud computing via its global edge computing network. Edge offers the ability for businesses to reduce their expenditure on IT infrastructure and benefit from hosting or building their own applications on the network at a fraction of the cost of existing cloud services, whilst allowing individuals to monetise their spare computer capacity by connecting to the Edge network.

Joseph is an expert in multi-agent and blockchain technologies as well as big data and machine learning. Previously, Joseph was Group Technical Director for the Leo Burnett Group, founder of multi-award winning technology company Airlock, the Technical Director at Chime Communications and a member of the technology board at the BBC.

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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