Nov 25, 2020

Irisbond Hiru primed to exploit eye-tracking boom

irisbond
Paddy Smith
2 min
eye tracking
Irisbond has launched Hiru, the world's first multi-platform hands-free eye tracking device, into a market segment expected to triple by 2025...

Irisbond has launched Hiru, the world’s first platform-agnostic hands-free eye tracking device.

Currently worth $368 million, the eye tracking market is expected to grow threefold in the next five years, reaching a value of $1.1 billion by 2025. Growth is being driven by healthcare and marketing, the latter for personalisation and behavioural monitoring.

Irisbond, based in Spain, says it is making deals with companies in the neuromarketing, automotive, research, industry 4.0, smart homes, robotics, health and education industries.

The technology can be incorporated into any number of devices, including computers, tablets, ATMs, access systems and lifts.

Eye tracking has been given a boost as companies search for touch-free interface solutions during the Covid-19 pandemic.

How does eye tracking work?

Advanced AI-based software algorithms, combined with state-of-the-art hardware, capture eye movement and translate it into precise orders on a user interface. The calibration process is very intuitive and fast, calibrating the user's eye in a few seconds. Irisbond technology is already used by augmentative and alternative communication (AAC) market leaders such as the NHS.

‘A giant step’

Eduardo Jauregui, CEO and co-founder of Irisbond, said, “As a start-up we are very proud to be able to launch a world's first technology that can have huge implications across any industry. With Hiru, companies have the freedom to design and develop eye tracking capabilities into any type of technology.

“This is, without a doubt, a giant step forward in eye-tracking technology which previously was very limited on its applications. This launch will improve key aspects such as cost, time and usability. An inspiring use case for Hiru is creating solutions that are suitable for people with reduced mobility, facilitating a more inclusive world for everyone."

Hiru will be on sale to the public from January 2021.

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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