MessageBird’s omnichannel cloud communication platform

By William Smith
Amsterdam-based cloud communications platform MessageBird offers a way for enterprises to connect with customers...

Amsterdam-based cloud communications platform MessageBird offers a way for enterprises to connect with customers.

The company emphasises the omnichannel nature of its offering, with APIs, tools and networks to allow communications across all services from WhatsApp to Voice, while also collecting data to identify performance across different channels.

MessageBird’s Flow Builder solution, meanwhile, allows this to be done via a no-code interface, making the process accessible to those without specialist skills.

Since its foundation in 2011, the company has raised over $300mn across four funding rounds. Its latest Series C round, announced yesterday, saw the company raise $200mn from lead investor Spark Capital, alongside Bonnier, Glynn Capital, LGT Lightstone, Longbow, Mousse Partners, New View Capital, Accel, Atomico, and Y-Combinator.

The funding resulted in a new $3bn valuation, cementing the company’s place among technology unicorns.

In a press release , Robert Vis, MessageBird Founder and CEO, said: ““I just want to live in a world where I can text with a business and never get stuck waiting on hold again. MessageBird has pioneered OPaaS (Omnichannel Platform as a Service) based on the idea that global companies should have zero-friction communication with their customers anywhere in the world and on any channel they prefer.

“This latest round is validation that there is pent up demand from customers all over the world who also want traditional businesses to move into this brave new messaging-first omnichannel world and we have the leading product on the market to help them do just that.”

The company said it would use the funds to meet the increased demand for customer communication tools thanks to the pivot to remote working. MessageBird is of a type with other cloud communication solutions in different areas, such as Twilio or Zoom, that have boomed in the face of the ongoing COVID-19 pandemic.

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