Microsoft acquires Avere Systems to bolster its cloud strategy
Microsoft announced that it has acquired data storage startup Avere Systems, part of the tech giant’s attempts to strengthen and diversify its cloud offerings in the face of growing competition.
Avere Systems offers high performance NFS and SMB file-based storage hardware for both Windows and Linux clients, with the company's technology allowing firms to both optimise on premises resources and move workloads to the cloud.
This enables Avere’s customers to quickly and efficiently share resources across multiple data centres, both private and public.
“By bringing together Avere’s storage expertise with the power of Microsoft’s cloud, customers will benefit from industry-leading innovations that enable the largest, most complex high-performance workloads to run in Microsoft Azure,” said Jason Zander, Corporate Vice President, Microsoft Azure.
Avere is an established industry name, having previously worked with leading entertainment brands including Sony Pictures Imageworks, Illumination Mac Guff and Moving Picture Company.
Further, Avere has worked with both the Library of Congress and John Hopkins University, aiding their datacentre performance and cloud infrastructure.
“Over the years, Microsoft has made significant investments to provide its customers with the most flexible, secure and scalable storage solutions in the marketplace and has made Azure the natural home for enterprise applications,” said Ron Bianchini, President and CEO, Avere Systems.
“This shared focus on large Enterprise applications makes Microsoft a great fit for Avere.”
Gartner: no threats to AWS, MS and Google cloud dominance
The report – Magic Quadrant for Cloud Infrastructure and Platform Services – says enterprises have “significantly accelerated” their use of cloud infrastructure and platform service (CIPS) as they seek scalability and agility during the Covid-19 pandemic.
Strong niche players
But while it recognises strong niche players and visionaries such as Alibaba Cloud, Oracle, Tencent Cloud and IBM in its magic quadrant, it finds little to threaten the dominance of AWS, Microsoft and Google in the lucrative cloud market.
Magic quadrant – AWS
The report cites clients complaining of heavy handed sales techniques from AWS, where customers are pressured to increase spend by 20 per cent in order to renew their contracts. Companies with “significant dependence” on the platform feel they have nowhere to turn, though the report also notes that “the pressure to increase spend is not AWS’s policy and will be eliminated if the customer escalates.”
It also cautions that customers of the market leader often find they need third-party help in order to overcome the “substantial technical skills” in order to navigate the complexity of the product portfolio, and says “AWS’s new services are often not ready for meaningful enterprise consumption” because the products are “matured in public.” Gartner also says companies are misled about the abilities of AWS’s products based on its leadership position in IaaS and dbPaaS, which does not necessarily translate across to other cloud strengths.
Magic quadrant – Google Cloud
Google Cloud, the report says, is making strong gains but struggles to maintain support post-sales, perhaps as a result of rapid internal growth. It also cautions that attractive discount incentives are bound to reverse later. Google Cloud operates at a substantial loss and is not the parent company’s main source of revenue. The report praises Google Cloud’s reputation as a strategic choice and its “impressive year-on-year improvements”.
Magic quadrant – Microsoft Azure
Microsoft Azure, the report says, has “the broadest sets of capabilities, covering a full range of enterprise IT needs from SaaS to PaaS and Iaas compared to any provider in this market.” It also has market trust built over decades. However Gartner cautions that Microsoft, while making concerted efforts to improve resiliency, has continued to “experience some outages, particularly in association with updates and maintenance events.” Further downsides included overcomplicated licensing and a sales strategy that prevented reps from “effectively deploying Azure to bring down a customer’s total Microsoft costs.”
Gartner: ‘remarkably similar’
The report concludes that: “On the surface, many of the providers in this magic quadrant appear alike. They all have, for example, virtual machines, managed container services and managed database PaaS offerings. The various pricing models are remarkably similar and often within comparable ranges, even when negotiated discounts are taken into account.
“What’s wholly different is below the surface – at the level of architecture, implementation and operations. The resiliency characteristics afforded to clients varies widely by provider. Major outages plagued several cloud providers in this Magic Quadrant over the past year. In some cases, providers offered few capabilities to work around provider-oriented failure using accepted, modern means such as availability zones.
“Strategic cloud provider selection necessitates that enterprises consider the failure scenarios by workload and architect to manage them. In some regions, with several providers in this Magic Quadrant, the challenge of working around provider-oriented failure is insurmountable.”