Salesforce partners with Alibaba to expand its footprint in Asia

Salesforce is branching further into the Asia market by partnering with one of the country's largest technology firms, Alibaba Group.

Alibaba will be the exclusive provider of Salesforce in mainland China, Hong Kong, Macau, and Taiwan. 

In return, Salesforce will become the exclusive enterprise CRM software suite sold by Alibaba. 

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The US firm plans to sell various products in China including Sales Cloud, Service Cloud, Commerce Cloud and Salesforce Platform. 

Earlier this week, Alibaba announced that it would open its e-commerce platform to US sellers for the first time.

“More and more of our multinational customers are asking us to support them wherever they do business around the world,” Salesforce said in a statement. 

“That’s why today Salesforce announced a strategic partnership with Alibaba, an innovation leader that helps its customers transform the way they market, sell, and operate through businesses like Alibaba Cloud and Tmall.”