Samsung signs deal with Apple to bring iTunes content to its Smart TVs in 'industry first'

By Laura Mullan
Samsung has inked a deal with Apple which will allow customers who own select Samsung Smart TVs to access iTunes movie and TV content. Described by Sam...

Samsung has inked a deal with Apple which will allow customers who own select Samsung Smart TVs to access iTunes movie and TV content.

Described by Samsung as an “industry first”, a new iTunes Movies and TV shows app will debut on Samsung Smart TVs in more than 100 countries after a firmware update.

Additionally, AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

SEE ALSO:

“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, Executive Vice President, Service Business of Visual Display at Samsung Electronics.

“Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”

The deal marks the first time Apple has allowed third-party devices to access its video library other than Windows PCs.

Commenting on the announcement, Apple’s senior vice president of Internet Software and Services said: “We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home.”

 

Share

Featured Articles

Preparing for quantum: next steps for enterprise

Quantum adoption is closer to reality than we think. What should IT leaders be doing to prepare their organisations for these new capabilities?

How to strategise as a Chief Technology Officer

Chief Technology Officers (CTOs) have a wider remit than ever before. What should CTOs be prioritising as they move through 2022 and into the future?

Tech leaders say AI reads human emotions better than people

Research from RedBox was taken from UK and US tech leaders, suggesting AI can understand emotions and conversation sentiments better than humans

How will robots be used to help business?

AI & Machine Learning

Executive Q&A with Simon Wilson, CTO at Aruba UK&I

IT Procurement

Executive Q&A with Gee Rittenhouse, CEO of Skyhigh Security

Cloud & Cybersecurity