SoftBank Vision Fund backs MindTickle’s SaaS platform

By William Smith
San Francisco, California-based MindTickle specialises in so-called Sales Readiness technology to onboard sales staff...

San Francisco, California-based MindTickle specialises in so-called Sales Readiness technology to onboard sales staff.

The company’s platform allows for the continual assessment, diagnosis and development of the skills and behaviours for engaging customers and driving company growth.

MindTickle’s approach relies on gamification techniques and a mobile app to perform functions such as role-playing, onboarding and upskilling- with 40 of the Fortune 500 relying on its services

The company, which was founded in 2011, has raised over $180mn during the course of its lifetime. Its latest Series D round was recently announced to have raised $100mn from lead investor SoftBank Vision Fund 2, alongside Qualcomm Ventures, Norwest Venture Partners, NewView Capital, New Enterprise Associates, Canaan Partners and Accel.

In a press release, Krishna Depura, co-founder and CEO of MindTickle, said: “Our mission is to help companies transform the capabilities and behaviors of their teams to generate a meaningful, measurable impact on their revenue and brand.”

“As customers become increasingly demanding and remote work becomes more common, organizations realize the need to reskill and upskill their employees on an ongoing basis to deliver value in each customer interaction. As a result, we have witnessed strong demand and usage growth from enterprise sales teams over the last few quarters. Interestingly, we are also seeing a strong flow of interest from other enterprise teams, who are intrigued by the success of their sales-peers with MindTickle, and are choosing to adopt this new technology for their respective functions.”

The company said it would use the funds to accelerate its expansion globally and further invest in its technology and products.

“We have been impressed by MindTickle’s vision of closing the capability loop and bringing deep insights and actionable intelligence to revenue and business leaders,” said Munish Varma, Managing Partner at SoftBank Investment Advisers. “We believe that Sales Readiness is experiencing a paradigm shift, as enterprises face the new reality of hybrid-remote work.”

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