Startups lead established companies in digital strategy adoption

By Jonathan Dyble
According to new research from IDG Communications, startups (established within 10 years) are ahead of traditional firms when embracing digital transfor...

According to new research from IDG Communications, startups (established within 10 years) are ahead of traditional firms when embracing digital transformation.

The report, 2018 IDG Digital Business Survey, shows that 87% of well established companies have digital business plans compared to 95% of startups, whilst 55% of startups have adopted a strategy compared to 38% of more established firms.

See also:

IDG states that the major reason for this is integration challenges, with more traditional firms having to completely overhaul and update their culture and operating systems, whilst startups are more readily able to implement and update models in less rigid structures.

Despite this difference, the report, based on 628 respondents across multiple industries, generally reflects that organizations in the majority are embracing digitization.

According to IDG, 89% are looking to adopt or build on their digital-first business strategies. Further, 59% have adopted data analytics and 53% have implemented digital cloud technologies, whilst firms are also actively researching and piloting AI (56%), machine learning (55%) and IoT (50%).

“Technology has been a driving force in business transformation for years, but the pace at which new technologies are launching has reached its fastest speed. Now is the time to create efficiencies and differentiate through the customer experience,” said Brian Glynn, Chief Revenue Officer, IDG Communications.

“Organizations are doing more than simply adopting new technologies, they are adapting culture, while determining roles and responsibilities for this next era of business growth.”

Share

Featured Articles

GFT & Google Cloud Gen AI to Power Next-Gen Customer Service

Digital transformation firm GFT has announced that, with Google Cloud, it will bring forward a Gen AI tool to help banks support their customer service

Top 100 Women 2024: Ursula Koski, AWS - No.4

Technology Magazine’s Top 100 Women in Technology honours AWS’s Ursula Koski at Number 4 for 2024

Microsoft in Japan: $2.9bn Investment to Boost AI & Cloud

Microsoft has announced it is investing US$2.9bn over the next two years to increase its hyperscale cloud computing and AI infrastructure in Japan

Amazon CEO Andy Jassy: Future of Gen AI to be Built on AWS

IT Procurement

Apple Bringing Spatial Computing to Business With Vision Pro

Digital Transformation

Top 100 Women 2024: Beth Galetti, Amazon - No.3

AI & Machine Learning