May 17, 2020

Unilever and Accenture sign deal to implement Cloud Solutions

Callum Rivett
2 min
Global consumer goods company Unilever has signed a deal with technology firm Accenture to implement and deliver cloud solutions for Unilever's marketin...

Global consumer goods company Unilever has signed a deal with technology firm Accenture to implement and deliver cloud solutions for Unilever's marketing operations.

The deal, announced on Tuesday morning, will see Accenture's Cloud Trade Promotion Management and Cloud Retail Execution creating a single system for trade operations.

John Zealley, senior MD of Accenture's Customer Goods & Services group, commented: "We are delighted to be working with Unilever to help drive digital connections with their customers, using our enhanced and integrated front-office capabilities."

"Consumers are evolving to be better connected, better informed and more digitally savvy, which makes them more prone to switching - packaged goods companies need to work ever more closely with their customer partners to drive growth."


Unilever will begin implementing the new technology firstly into the Indian market, using Accenture's NewsPage to help improve productivity and acquire accurate data on their sales through third parties.

This partnership will help strengthen Unilever's position as an industry leader, according to their Global IT Vice President Gonzalo Esposto.

"Implementing Accenture Cloud will also help to close the loop between planning and execution to drive sales and improve customer loyalty, as well as bringing our IT costs down," Esposto stated in a press release.

"Accenture and Salesforce have a long track record of successful partnership and this agreement will bring their skills and capabilities to our digital arena."


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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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