Why Disney+ chose AWS cloud for global streaming rollout
Disney+, which launched in November of 2019, contains a mix of specially commissioned content and access to a stable of Marvel owned properties including Pixar, Marvel and Star Wars. It recently surpassed 100 million subscribers worldwide, and leverages Amazon’s AWS cloud to serve its customers in 59 countries.
Overcoming streaming’s technical hurdles
AWS cloud technologies relied on by Disney+ include dedicated streaming products including Amazon Kinesis and Amazon Timestream, as well as Amazon’s DynamoDB database to track content, metadata and user actions in order to make watch recommendations.
“Disney+ has completely reinvented what’s possible in content delivery by challenging convention and using cloud technology to build a streaming product from scratch that had never been launched and marketed before on such a global scale,” Joe Inzerillo, executive vice president & CTO, direct-to-consumer, The Walt Disney Company. “AWS has been our preferred cloud provider for years, and its proven global infrastructure and expansive suite of services has contributed meaningfully to the incredible success of Disney+.”
The move to cloud services
Streaming has become an increasingly important part of a number of giant companies' offerings - even those without the impressive back catalogue of content that Disney has - as COVID-19 enforced lockdowns have left individuals in search of new forms of entertainment.
That’s part of a wider pivot to services as a source of renewable income. Take Apple for instance, which joined the streaming sector with the launch of Apple TV+ and Apple Arcade, TV and game streaming products respectively. Since then, the company has experienced impressive growth in the number of paid accounts, with total services revenue reaching in its latest quarterly results.
“Disney+ brings beloved characters and timeless stories to a global audience through world-class direct-to-consumer video services,” said Carla Stratfold, vice president of AWS global and strategic accounts at Amazon Web Services, Inc. “Only AWS’s proven global infrastructure and unparalleled set of capabilities deliver the reliability, scalability, and breadth of functionality to power one of the world’s most exciting streaming services and its expansion around the world. We look forward to continuing to provide comprehensive cloud capabilities and expertise to The Walt Disney Company to help them reinvent streaming entertainment for Disney fans globally.”
Confluent announces new private cloud building platform
Confluent, a platform that sets data in motion, today announced Confluent for Kubernetes, the first platform purpose-built to bring cloud-native capabilities to data streams in private infrastructures.
Confluent for Kubernetes allows platform teams to bring much of the same cloud-native experience found within Confluent Cloud to their self-managed environments while enabling operations teams to retain control of their data and infrastructure. As a cloud-native solution, Confluent for Kubernetes helps achieve faster time-to-value and reduce operational burdens with a fully elastic and scalable cloud-native experience in private infrastructure.
“To compete in the digital realm, organisations need to quickly deliver personalised customer experiences and real-time operations, which are only possible with access to data from all environments and cloud-native advantages,” said Ganesh Srinivasan, Chief Product and Engineering Officer, Confluent.
“For organisations that need to operate on-premises, we’re bringing the benefits of cloud computing to their private infrastructure with Confluent for Kubernetes. Now, any company can build a private cloud service to move data across their business regardless of its environment.”
How can Confluent for Kubernetes help?
Organisations who are transitioning to the cloud or who need to keep workloads on-premises can use Confluent for Kubernetes’ cloud-native capabilities, including a declarative API to deploy and operate Confluent. According to the company, the platform also makes moving applications to the public cloud easier by ‘seamlessly migrating workloads to wherever your business needs them with the ability to connect and share data with Confluent Cloud’.
Enhanced reliability – As a cloud-native system, Confluent for Kubernetes detects if a process fails and will automatically restart processes or reschedule as necessary. Automated rack awareness spreads replicas of a partition across different racks, improving the availability of your brokers and limiting the risk of data loss.
Automated elasticity – Meet changing business demands with the ability to scale up using API-driven operations. The platform will automatically generate configurations, schedule and run new broker processes, and ensure data is balanced across brokers so that clusters can be efficiently utilised.
Simplified infrastructure management – Confluent for Kubernetes extends the Kubernetes API, enabling organisations to define the desired high-level state of clusters rather than manage all the low-level details. This infrastructure-as-code approach reduces the operational burden and achieves a faster time to value, while enhancing security with standards that can be easily and consistently deployed across an organisation.