Why Enterprises Struggle with AI ROI & Cyberattack Recovery

“Organisations are making AI a top priority and significantly ramping up their investments, but what we are finding is they are not always taking the critical steps necessary to ensure success when it comes to data management.”

Those are the words of Nasuni’s President David Grant.

This is as research by the hybrid cloud storage company finds AI is rapidly becoming a cornerstone of enterprise innovation — but many organisations are struggling to realise its full potential.

How to Optimize Seismic Data Management: Transitioning to the Cloud for Better Collaboration and Cost Efficiency is a Manufacturing Digital-hosted webinar, featuring Nasuni execs, taking place from 3pm BST on 9 April 2025.

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Nasuni’s The Era of Hybrid Cloud Storage 2025 report

Called The Era of Hybrid Cloud Storage 2025 report, Nasuni reveals critical insights into how businesses are falling short in their AI initiatives due to fragmented data strategies and inadequate cybersecurity measures.

While nearly half of surveyed companies cite AI as their top spending priority for the next 18 months, only 20% feel their data is structured, accessible and ready for AI deployment. 

The disconnect here is significant, showcasing how poor data management is holding back measurable returns on investment (ROI), with only 27% of AI projects delivering accurate ROI metrics.

Another major obstacle for surveyed companies is file data migration.

Nasuni’s research shows that 96% of respondents face challenges migrating their file data, creating roadblocks for AI initiatives. 

Unstructured and siloed data — often scattered across legacy systems — limits the ability to harness AI effectively. 

Nasuni’s Fit for AI framework aims to address these issues by consolidating fragmented datasets into a single source of truth.

David continues: “A modern approach that unifies, organises and makes unstructured data accessible is needed to reliably and securely harness AI, enabling teams to navigate the complexities of AI deployment confidently.”

Nasuni’s key points, broken down

Helping enterprises work out how to benchmark hybrid cloud journey progress, outlining strategies to improve business resiliency and data security in the cloud and supporting how unifying data can propel AI initiatives, Nasuni lays out five key takeaways from its report.

Five key points from The Era of Hybrid Cloud Storage 2025:

• Data migration: 96% say they’re encountering challenges migrating their file data, creating a major roadblock for AI initiatives
• Misalignment in investment priorities: While nearly 50% of respondents cite AI as their top spending priority over the next 18 months, only a third will invest in the necessary cloud data management
• Business data is not ready for AI: Only 20% of respondents strongly agreeing that their data is structured, accessible and ready for AI initiatives
• Security: Concerns around data security and privacy remain a challenge when it comes to implementing AI initiatives, according to 34% of those surveyed
• Hybrid cloud is key for security: By adopting a hybrid cloud storage model, businesses put forward a strong risk mitigation strategy

Nasuni surveyed 1,000 purchasing decision makers across the US, UK, France and DACH regions for its research.

This helps the company — as well as those impacted by its research — to gain understanding around attitudes towards data storage, security and AI.

What next?

Nasuni advises that for enterprises aiming to unlock the full potential of AI while mitigating cybersecurity risks, adopting a unified approach to file data management is essential. 

And as organisations grow increasingly reliant on AI-driven efficiencies, aligning investment priorities with foundational data strategies will be crucial. 

Hybrid cloud storage solutions — like those provided by Nasuni — not only streamline operations but also transform unstructured data from an obstacle into an opportunity.

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