Javier
Baranda
Group CPO

Javier Baranda leads Comdata’s procurement transformation since 2019 with the goal of implementing a strategic sourcing model globally that helps Comdata’s operations maximise the value obtained from its supply chain.

Prior to Comdata, Baranda spent 21 years at Telefonica, eight of them in international assignments across Asia and Europe, where he held various management roles covering all angles of the procurement function, from Category Management to Operations to Strategic Alliances. During his career, Baranda has focused strongly on value generation and stakeholder engagement, positioning Procurement as a strategic partner for the business. 

Baranda holds a Master Degree in Business Administration from Instituto de Empresa Business School and a MSc in Telecommunications Engineering from Universidad Politécnica de Madrid.