May 17, 2020

Is the 2019 Rugby World Cup the highest-tech yet?

Sport Technology
Entertainment
William Smith
2 min
Japan has a reputation to defend as a high-tech nation, and it is duly using the Rugby World Cup to flex its muscles
The 2019 Rugby World Cup kicks off today with a match between Russia and hosts Japan at Tokyo’s Ajinomoto Stadium. Japan has a reputation to defend as...

The 2019 Rugby World Cup kicks off today with a match between Russia and hosts Japan at Tokyo’s Ajinomoto Stadium. Japan has a reputation to defend as a high-tech nation, and it is duly using the sequence of sporting occasions from the Rugby World Cup to the 2020 Olympic Games to flex its muscles. Already we’ve seen Toyota preview its fleet of autonomous and electric vehicles for the Olympics, but the innovations are not exclusive to the later occasion.

As the first Asian country to host a Rugby World Cup, and not traditionally a rugby powerhouse, Japan is doubly keen to make a success of the event. Part of it lies in spreading the word, and the tournament has highlighted its social credentials, promising it will be the “most interactive rugby tournament ever”. Partnering with Google, highlights will be broadcast on YouTube and the Google News app will feature a portal for the event. Podcasts and around-the-clock social coverage is also planned, with media having access to downloadable press conferences.

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Technology will also play a pivotal role on the pitch. Japaneses sportswear company Asics is manufacturing the kit for South Africa’s Springboks. Asics’ new jersey underwent lab testing to conform to the request for minimal restriction from players. Features include individual patterns for players based on 3D fitting as well as stretch material for arm mobility and a grip print to improve ball catching. Away from the uniforms, Gilbert Rugby’s Sirius match ball is being created with a new manufacturing process allowing for more consistent and precisely placed “star shaped pimples” on every ball for improved grip and sustained aerodynamic performance.

On the sidelines, video replay technology provider Hawk-Eye will be offering its footage to statisticians in real time, while the Television Match Official, or video referee, will support on-pitch calls with replays. Video has itself been a big focus for teams as they prepare, with teams such as Scotland, Samoa and Fiji using drone technology to evaluate tactics.

As the tournament gets underway, doubtless these innovations will fade into the background as the action takes centre stage, but it’s worth keeping in mind the breadth of the technology amassed to ensure the event is a success.

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Jun 4, 2021

Logi Analytics Webinar: Meet the speaker

LogiAnalytics
Webinar
Data
Technology
2 min
Join Technology Magazine and Logi Analytics for this exclusive webinar as we explore the revolutionary power of next-generation embedded analytics

Data allows business owners to leverage digital insights and embrace the power of data-driven business intelligence to make more informed decisions that are better for business growth and evolution. By using data to drive its actions, an organisation can contextualise and/or personalise its messaging to its prospects and customers for a more customer-centric approach.

BizClik Media Group and Logi Analytics invite you to explore next-gen embedded analytics in our live webinar. There’s still time to sign up for the event entitled ‘Application Imperative: How Next-Gen Embedded Analytics Power Data-Driven Action’, which is taking place on 10 June at 4 pm BST.

The webinar will be led by Constellation Research’s Principal Analyst, Doug Henschen, who focuses on data-driven decision-making. Henschen’s Data-to-Decisions research examines how organisations employ data analysis to reimagine their business models and gain a deeper understanding of their customers.

Henschen's research acknowledges that innovative data analysis applications require a multi-disciplinary approach starting with information and orchestration technologies, continuing through business intelligence, data visualisation, and analytics, and moving into NoSQL and big-data analysis, third-party data enrichment, and decision-management technologies.

Constellation Research is a technology research and advisory firm based in Silicon Valley. Prior to joining Constellation, Doug Henschen led analytics, big data, business intelligence, optimisation, smart applications research, and news coverage at InformationWeek.

What will the webinar cover?

This exclusive webinar will explain next-gen embedding capabilities that will enable your company to:

  • Eliminate unproductive toggling between transactional interfaces and purely analytic dashboards
  • Drive two-way interactions between app features and embedded analytics to drive data-driven action
  • The compounding impact of embedded analytics on your overall ROI
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Logi Analytics is the only developer-grade analytics solutions provider focused exclusively on embedding analytics in commercial and enterprise applications, empowering the world’s software teams with the most intuitive data analytics solutions and a team of dedicated professionals invested in your company’s success.

Why not sign up today to find out exactly how Logi Analytics can revolutionise your data analytics game?

We look forward to seeing you there!

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