Amazon designs a patent to stop you checking online prices while shopping in a store
Amazon has been granted a patent to stop you trying to find cheaper prices online while shopping in a physical store. It would try and intercept you if you made a price comparison using the shops WiFi.
If the retailer works out you are looking at a competitors site, it can try and persuade you to use its product with a discount or a store coupon.
The Amazon patent says: "A negative scenario may exist for a physical store retailer when a consumer evaluates items at the physical store, leverages physical store sales representatives, and then reviews pricing information online in order to purchase the same item from an online retailer. The physical store retailer pays for floor space, sales representative time, product inventory management, and other costs while not being able to complete a sales transaction."
Although this seems like a strange move for Amazon, seeing as they have no physical stores so people buying online would directly benefit them, it is likely that it is a defensive move against retailers as now retailers can’t take measures to stop you from logging into their WiFi and looking for their products more cheaply online on Amazon.
Logi Analytics Webinar: Meet the speaker
Data allows business owners to leverage digital insights and embrace the power of data-driven business intelligence to make more informed decisions that are better for business growth and evolution. By using data to drive its actions, an organisation can contextualise and/or personalise its messaging to its prospects and customers for a more customer-centric approach.
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Constellation Research is a technology research and advisory firm based in Silicon Valley. Prior to joining Constellation, Doug Henschen led analytics, big data, business intelligence, optimisation, smart applications research, and news coverage at InformationWeek.
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