Amazon taps into the real estate market with Realogy partnership

Amazon is branching into the real estate market through a new partnership with Realogy, the biggest residential real estate broker in the US. 

Realogy owns brokerage brands such as Better Homes and Gardens Real Estate, Century 21, Coldwell Bank, ERA and Sotheby’s International Realty. 

Through the partnership, the companies will launch a new home-buying programme called Turnkey, which pairs new home buyers with local real estate agents.

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After closing, the homeowners will then receive credit towards services like unpacking, cleaning and furniture assembly provided by Amazon Home Services.

Realogy will also offer new homeowners Amazon smart home products.

"Customers can be overwhelmed when moving, and we're excited to be working with Realogy to offer homebuyers a simplified way to settle into a new home," said Pat Bigatel, Director Amazon Home Services. 

"The Amazon Move-In Benefit will enable homebuyers to adapt the offering to their needs – from help assembling furniture, to assisting with smart home device set up, to a deep clean, and more."