May 17, 2020

Comment: Dealing with the data deluge - Three steps to help you get the most from a vital resource

Big Data
Mark Hinds
Mark Hinds, CEO, Polymatica
4 min
Mark Hinds, CEO at Polymatica, discusses the ways in which firms can make the most of their data
Our society creates vast quantities of data – 2.5 quintillion bytes every single day, or 18 zeros for the curious. From businesses to individuals, inf...

Our society creates vast quantities of data2.5 quintillion bytes every single day, or 18 zeros for the curious. From businesses to individuals, information is created and stored at almost every turn – something likely to grow further with the onset of the Internet of Things. All this data can be used to quantify everything and analyse even more – or at least that’s the idea. The truth, however, is that most of the time this vast resource isn’t used to its fullest. Many larger organisations have the theory right and are collecting vast reservoirs of information. Yet they don’t have the processes and systems in place to turn it all into actionable insight. With this in mind, we will look at the three key issues businesses must get right in order to glean first class insight from their data.

You get out what you put in

In order to get the most from your investment, the first step needs to be ensuring that the data is useful to begin with. The adage of ‘getting out what you put in’ certainly rings true here. Gathering data is a good first step, but if the quality of that data is bad, the insight will be too. At its most basic, it needs to be stored in the same formats, and in the same manner across the business to be truly useful.

Healthy data is vital

We experienced the challenge that less than ideal data quality can cause when we recently tried to analyse possible links between socioeconomic factors and increases in prescriptions for asthma drugs and antibiotics. The NHS has vast swathes of Open Data from all of the surgeries and other locations under its control. Yet that data is saved in many different ways and formats, making it harder to analyse. This highlights the obstacle that poor quality data can pose – before businesses embark on a journey to improving insight, they must get their data ‘house’ in order first: otherwise they can face the same issues as the vast, sprawling and decentralised NHS.

I want ALL the data

Poor data quality isn’t the only stumbling block for organisations. One of the other challenges is not knowing what is available. In order to analyse everything successfully it’s vital the business has a complete view based on all relevant information, but in many cases,  they don’t actually know what they have to begin with. This is as a result of data being saved in disparate locations by each department, without a central repository. This creates data silos that are hard to access and that have little visibility outside of the team that created them. Therefore, the second step to successfully utilising company data is to take stock of what the organisation has available and make sure that central storage is put in place.

Bringing it all together with expertise

When an organisation knows what data is available; where it is stored; and that it is in good condition, the final step is to ensure that the right people are in place. Without expertise to analyse the information, it’s unlikely that an organisation will be able to learn from its data. In the past these might have been data scientists, but now it’s time for technology to enable a broader group to lead the data revolution. Now organisations need to find people from within who can ask the right questions of their data. This is important, as those just looking at information and drawing conclusions will quickly find that the ‘insight’ they are generating is, at best, of little use to the business.

Essentially businesses will be creating citizen data scientists. Rather than needing extensive data management qualifications they can be upskilled with a little training to build on their existing business instincts. What is most important is that they are in touch with business goals – both long term and short term – and know what needs to be achieved. This way, they can ask the right questions of the data to glean the most valuable insight to help towards business outcomes. 

Unlocking insight

There might be a temptation to put in systems and platforms to help create insight from data as quickly as possible. However, in order to make the most of all this data, the business must first put the right processes in place and train the right people. Only when data is in good condition; accessible; and with the right employees trained to use it, can organisations make every decision an informed decision.


Mark Hinds has been Global CEO at business intelligence and analytics firm Polymatica for just over a year, and has over twenty year's experience in the data analytics industry.

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Jul 30, 2021

IoT market expected to grow due to increase in IoT use cases

Internet of Things
market growth
Catherine Gray
3 min
The Internet of Things (IoT) service market is expected to grow at a rate of 24% through 2025 according to a report by The Business Research Company

An increase in the internet of things use cases is expected to drive the IoT service market, according to the IoT Services Global Market Report 2021: COVID-10 Growth and Change to 2030.

IoT has found its use in many areas over the years. It can be used in manufacturing, farming, smart cities, transportation and in many other industries and fields.

Due to the fact it can be utilised in many industries, there is an increased need for IoT services and applications. IoT services that provide support by delivering services such as consulting, data management, network management and security services, are in much higher demand.

The impact of COVID-19 on the IoT services market

According to the report, the global IoT services market is expected to grow from $139.24 billion in 2020 to $162.39 billion in 2021 at a compound annual growth rate (CAGR) of 16.6%.

In the coming years, the IoT managed services market size is expected to reach $381.16 billion in 2025 at a CAGR of 24%.

This growth lends itself to companies resuming operations and adapting to the new normal as we emerge and recover from the pandemic.

Previously, COVID-19 restrictions led to restrictive containment measures, remote working and the closure of commercial activities that resulted in operational challenges.

IoT use cases driving growth

The IoT services market consists of the sales of IoT services and their related products. IoT services are delivered by the IoT services providers. These providers provide consulting, security and analytics services as per the requirements of the business.

Major players in the IoT services industry are Cisco Systems, Cognizant, Google, Infosys and Tieto Corporation, to name a few.

An increase in IoT use cases is expected to drive the IoT service market; this is where IoT can be used to automate processes and increase productivity. As it has found many uses cases over the years, this increases the demand for IoT services and this is expected to drive growth.

Enhancing deployment workloads with edge or cloud computing

Despite the expected growth, low enterprise adoption is expected to hinder the IoT services market. Although IoT has its use in many industries, due to factors such as low awareness, enterprise adoption is low, the report states.

Only 29% of enterprises have adopted IoT solutions according to the Omida data survey.

Edge or cloud computing however is enhancing the deployment workload on IoT devices, according to the report. This solution facilitates data processing and data storage in the cloud.

Microsoft released its Azure IoT Edge recently. This fully managed service is built on Azure IoT Hub. By moving certain workloads to the edge of the network, businesses that utilise Microsoft’s IoT platform spend less time communicating with the cloud, react more quickly to local changes and operate reliably in extended offline periods. 

The IoT Services Global Market Report 2021: COVID-19 Growth and Change to 2030 is one of a series of new reports from The Business Research Company that provides an IoT services market overview

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