May 17, 2020

Dell: IT and business need to blend for a successful digital transformation

John Gunning
5 min
John Gunning, GM & Senior Director UK Mid-Market at Dell, analyses why SMBs need to incorporate the needs of IT and the business case in order to achieve successful digital transformations. 
John Gunning, GM & Senior Director UK Mid-Market atDell, analyses why SMBs need to incorporate the needs of IT and the business case in order to ach...

John Gunning, GM & Senior Director UK Mid-Market at Dell, analyses why SMBs need to incorporate the needs of IT and the business case in order to achieve successful digital transformations. 

By now we all know that digital transformation is the ‘secret sauce’ that brings to life the full flavour of contemporary business successes. Invigorating organisations, it is the key ingredient for more than survival in turbulent times, it enables innovation, growth and ultimately the competitive edge. The proof is in the pudding, as they say. Recent studies estimate that worldwide spending on technologies and services enabling digital transformation is set to reach an impressive $2trn in 2022. While this is exciting it presents a challenge for smaller businesses with tighter budgets, but for SMEs to remain competitive it must be a key priority. 

Beyond that, ensuring the success of these businesses is also crucial for the UK economy. According to the Department for Business, Innovation and Skills, there were 5.8mn SMEs at the start of 2019 – accounting for 99.9% of the business population, three fifths of the employment market and around half of the turnover in the UK private sector. With smaller businesses playing such an important role in our economy, it’s essential they continue to grow, evolve and adapt to their customer needs through. 

Digital transformation is often perceived as a programme of change that must be led and driven from the C-suite. According to an IDG survey nearly half of IT decision makers within medium-sized organisations believe that the C-suite have a better understanding of the needs of the business. 

In reality, the entire organisation needs to be on board and invested otherwise it’s likely the project will fail. According to McKinsey, 70 per cent of change programs fail to achieve their goals, in large part due to employee resistance. But there are a few things that businesses can do to change those stats in their favour.

 Digital Transformation: The SMB recipe for success 

  1. Address the growing pains

Mid-sized businesses have unique operational and structural challenges. They have outgrown the start-up and scale-up phases in which they were able to be extremely nimble. Neither are they able to operate via the old Facebook ethos of “move fast and break things” by adopting the hacker mentality of innovation. At the same time, these organisations don’t necessarily have the deep-rooted processes, specialised skills or resources that larger businesses do. Thus, the IT investments they do make to support digital transformation and plan for the future are that much more significant and therefore come with higher expectations. It’s no surprise why so many organisations are cautious! 

If a business doesn’t have the skills or processes in-house to develop a digital transformation strategy, it’s wise to work closely with an expert partner that is able to assess the requirements and suggest the best approach and technologies that will meet the businesses goals. 

  1. Aligning business vision to end-user reality 

The business leaders, through their years of experience and deep-rooted understanding of the industry and customer base, will have a good idea of where the business needs to be in the future. They will also have worked out a detailed strategy of how this vision can be made into a reality. However, since the company has grown significantly since its start-up phase, there will likely be a much larger gap between the business leaders and the grassroots employees who will ultimately be the ones using the new systems, software and technologies that are put in place as a result of digital transformation. 

If there is a disconnect between the C-suite vision and what will actually work and support end-user staff, then the whole venture will fall down. Mid-sized businesses need to make sure they map out executive plans against possible end-user pain points so that the long-term IT strategy can addresses as much of both as possible. 

  1. Taking a phased approach that suits cashflow and employees

Although mid-sized businesses are more established and therefore have more access to cashflow than they did in their start-up phase, digital transformation is still a significant financial undertaking. 


There are many options open to businesses when overhauling technology, systems and processes. For example, many vendors offer leasing options or hire purchase agreements for infrastructure and end-user computing, whereas if businesses are looking to move their operations into the cloud, SaaS makes it possible to split capital costs– meaning that businesses can run software on a rental model rather than paying big upfront licence costs. However, businesses need to ensure they use a phased approach when implementing new systems and technologies, mapping out what needs to be upgraded when, taking into account product lifecycle and minimising any disruption or downtime. Not only will this help the business to manage cashflow, but it will also mean that employees aren’t inundated with too much change at once. 

A business in the midst of its ‘middle age’ is one that is battling challenging times. It neither has the benefits that come with being big, organised and established nor those associated with being small, agile and nimble. 

By taking a fresh, more collaborative approach medium-sized businesses will find the daunting prospect of what needs to be achieved much more feasible. It will mean taking into account insights from across the whole business, using a realistic phased approach, taking advantage of flexible financing and working with expert partners who have experience executing on digital transformation projects. With the right blend of IT and business needs SMBs will unleash the full flavour of digital transformation – and enjoy the rewards on a competitive playing field.

Share article

Jul 30, 2021

IoT market expected to grow due to increase in IoT use cases

Internet of Things
market growth
Catherine Gray
3 min
The Internet of Things (IoT) service market is expected to grow at a rate of 24% through 2025 according to a report by The Business Research Company

An increase in the internet of things use cases is expected to drive the IoT service market, according to the IoT Services Global Market Report 2021: COVID-10 Growth and Change to 2030.

IoT has found its use in many areas over the years. It can be used in manufacturing, farming, smart cities, transportation and in many other industries and fields.

Due to the fact it can be utilised in many industries, there is an increased need for IoT services and applications. IoT services that provide support by delivering services such as consulting, data management, network management and security services, are in much higher demand.

The impact of COVID-19 on the IoT services market

According to the report, the global IoT services market is expected to grow from $139.24 billion in 2020 to $162.39 billion in 2021 at a compound annual growth rate (CAGR) of 16.6%.

In the coming years, the IoT managed services market size is expected to reach $381.16 billion in 2025 at a CAGR of 24%.

This growth lends itself to companies resuming operations and adapting to the new normal as we emerge and recover from the pandemic.

Previously, COVID-19 restrictions led to restrictive containment measures, remote working and the closure of commercial activities that resulted in operational challenges.

IoT use cases driving growth

The IoT services market consists of the sales of IoT services and their related products. IoT services are delivered by the IoT services providers. These providers provide consulting, security and analytics services as per the requirements of the business.

Major players in the IoT services industry are Cisco Systems, Cognizant, Google, Infosys and Tieto Corporation, to name a few.

An increase in IoT use cases is expected to drive the IoT service market; this is where IoT can be used to automate processes and increase productivity. As it has found many uses cases over the years, this increases the demand for IoT services and this is expected to drive growth.

Enhancing deployment workloads with edge or cloud computing

Despite the expected growth, low enterprise adoption is expected to hinder the IoT services market. Although IoT has its use in many industries, due to factors such as low awareness, enterprise adoption is low, the report states.

Only 29% of enterprises have adopted IoT solutions according to the Omida data survey.

Edge or cloud computing however is enhancing the deployment workload on IoT devices, according to the report. This solution facilitates data processing and data storage in the cloud.

Microsoft released its Azure IoT Edge recently. This fully managed service is built on Azure IoT Hub. By moving certain workloads to the edge of the network, businesses that utilise Microsoft’s IoT platform spend less time communicating with the cloud, react more quickly to local changes and operate reliably in extended offline periods. 

The IoT Services Global Market Report 2021: COVID-19 Growth and Change to 2030 is one of a series of new reports from The Business Research Company that provides an IoT services market overview

Share article