Gartner Data & Analytics Summit: MicroStrategy gains market traction with hyperintellence

By Harry Menear
MicroStrategy, a leading enterprise analytics and mobility software company headquartered in Virginia, attended the 2019 Gartner Data & Analytics Su...

MicroStrategy, a leading enterprise analytics and mobility software company headquartered in Virginia, attended the 2019 Gartner Data & Analytics Summit in London this week.

The company showcased its new platform featuring Hyperintelligence, a web browser-based, artificial intelligence-driven analytics tool.

According to Gartner, “By 2020, 50% of analytical queries either will be generated via search, natural language processing or voice, or will be automatically generated. By 2021, natural language processing and conversational analytics will boost analytics and business intelligence (BI) adoption from 35% of employees to over 50%, including new classes of users, particularly front-office workers.”


On websites, Hyperintelligence cards allow users to gain zero-click insights by hovering over keywords and text, from company names and employees to products, case numbers and geographies to receive information including employee tenure, salary, company revenue broken down across time, unit and region.

Hyperintelligence provides a similar service across email, providing insights and recommended actions.

The service also has voice integration, optimised for natural language queries, for more accessible analytic solutions.

Business Chief spoke with Antoliano Larrosa from MicroStrategy about the company’s journey. “We are the new BI platform for enterprises. You input information from different data sources into MicroStrategy and then distribute that across different devices, ensuring that all users have access to the same datasets.

"We launched Hyperintelligence last year but now it’s getting more traction. We’re making more noise. We’re here talking to healthcare companies, manufacturers, government, retail, finance. We have the technology and the competence to apply it to every sector,” said Larrosa.

“We know we have the best technology in the market. Gartner says we have the best technology in the market."

However, with regard to market penetration, Larrosa admits that MicroStrategy’s journey is far from complete.

"That’s one of our objectives for 2019. By 2020 we expect to be in a much better position.”



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